Printer Friendly

US shipments of labels are forecast to expand at an annual pace of 7.2 percent, surpassing $13 billion by the year 2002.

US shipments of labels are forecast to expand at an annual pace of 7.2 percent, surpassing $13 billion by the year 2002. Advances will be fueled by a shift in the product mix in favor of technologically sophisticated, value-added labels which serve a range of functions in addition to product identification. Examples include "intelligent" and interactive products like battery testing labels, tamper-evident and other security-oriented labels, and expanded content booklet labels incorporating coupons, recipes or additional product information. Emerging technologies ranging from two-dimensional bar coding to plateless digital printing to in-mold labeling of thermoformed and injection molded plastics will open a range of new labeling applications. These and other trends are presented in Labels, a new study from The Freedonia Group, Inc., a Cleveland-based industrial market research firm.

Plastic labels will enjoy the fastest gains, although paper labels will continue to account for over three-fourths of aggregate shipments. Plastics will benefit from advances in resin technologies, the popularity of the "no label look" and above average opportunities for pressure sensitive, in-mold and sleeve labels, all of which are disproportionately plastic. Sales of plastic labels will also be propelled by the sustained penetration of plastic packaging, as plastic labels can often be recycled together with plastic containers. Paper labels, by contrast, will be adversely affected by changes in the packaging mix which will negatively impact metal cans and glass containers.

Pressure sensitive labels, which already dominate the label industry, will continue to capture market share from glue-applied, gummed and heat-seal labels. Pressure sensitives dominate growth markets like electronic article surveillance, bar coding, and other variable information and data processing labels. They also continue to make gains in primary product packaging, despite their higher initial costs.

Flexography will remain the primary label printing method, with above-average gains supported by flexo's low cost and the ongoing development of high quality, environmentally friendly UV (ultraviolet) curing inks. Over the next half decade or so, label printing will be revolutionized by advances in digital technologies. These will include the advent of digital label presses as well as the digitalization of conventional printing methods.

Labels (published 11/98, 215 pages) is available for $3500 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, Ohio 44143-2326. For further details, please contact Corinne Gangloff by phone 440.684.9600, fax 440.646.0484 or e-mail Full text is also available online through commercial database companies and the Web site.

Please attribute information from this news release to The Freedonia Group, Inc. (Cleveland, Ohio) and include, if possible, the price of the report. We would also appreciate (at your convenience) a copy of the article or publication in which we appear.
COPYRIGHT 1998 Subscription: $00.00 per year as of 1/94. Published irregularly. Contact Freedonia Group, 3570 Warrensville Cente
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Research Studies - Freedonia Group
Date:Nov 1, 1998
Previous Article:US demand for gears is projected to increase 4.3 percent annually through 2002, reaching $26.4 billion.
Next Article:Global demand for automotive electronic systems, subsystems and modules at the original equipment manufacturers (OEM) level is projected to increase...

Related Articles
World label shipments are forecast to advance at an annual pace of 6.4 percent through the year 2003, reaching 28 billion square meters valued at $51...
World label shipments to grow nearly 7% annually through the year 2005. (News Release).
Furniture associations see better times ahead: AFMA forecasts 7% sales gain in 2002. (Trends & News).
What lies ahead in 2002-2003? (Market Watch).
Home and Office Markets for Ink Jet and Laser Cartridges.
US prefabricated housing shipments to reach 285,000 units in 2007.
World label shipments to grow, says study.
Study: world label demand to rise 5.5 percent per year.
U.S. packaging machinery shipments eclipse $6 billion for first time.

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters