Printer Friendly

US DEMAND FOR ARTIFICIAL SWEETENERS & FAT REPLACERS TO EXCEED $1 BILLION IN 2004.

Demand for artificial sweeteners and fat replacers in the US is projected to increase to $1.2 billion in 2004, spurred by health-conscious consumers seeking to moderate sugar and caloric intake without sacrificing the taste and texture to which they are accustomed. Fat replacers will increase 7.5 percent per annum to $520 million, while artificial sweeteners will grow at a modest rate of nearly 2 percent per year to $685 million in the year 2004. These and other trends are presented in Artificial Sweeteners & Fat Replacers, a new study from The Freedonia Group, Inc., a Cleveland-based industrial market research firm.

Fat replacers will experience rapid growth, albeit at a rate substantially slower than the preceding five years, during which olestra received its long-awaited FDA approval. Olestra's market launch resulted in a sudden surge in demand which began to subside at the close of the decade, and demand for the fryable fat replacer is expected to be less volatile by 2004. Healthy gains are forecast for carbohydrate-based fat replacers, as these products can often circumvent the lengthy federal approval process due to their Generally Recognized as Safe status. Development of combination systems which more closely mimic the flavor and functionality of fat will also contribute to growth. Further gains will be limited by competition from fat reduction alternatives that do not use fat replacers.

Growth in demand for artificial sweeteners will be restrained by maturity in the bedrock diet soft drink market and a highly competitive pricing environment for off-patent products. A broadening of sweetening alternatives through the use of blends and new sweeteners offering improved taste and functionality are expected to expand the market for diet soft drinks and increasingly blur the distinction between diet and non-diet beverages.

New Age beverages, dairy products, salty snack foods and salad dressings represent the fastest growing markets for the sugar and fat substitutes industry, albeit from small bases. Diet soft drinks will remain the dominant market for artificial sweeteners. The fat replacer industry will remain fragmented, with different products dominating in specific applications.

Artificial Sweeteners & Fat Replacers (published 11/2000, 228 pages) is available for $3,500 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, please contact Corinne Gangloff by phone 440.684.9600, fax 646.0484 or e-mail pr@freedoniagroup.com. Full text is also available online through commercial database companies and the www.freedoniagroup.com Web site.
ARTIFICIAL SWEETENERS & FAT REPLACERS DEMAND

 % Annual
 Growth

Item 1989 1999 2004 99/89 04/99

Total Demand (million $) 772 986 1205 2.5 4.1
 Artificial Sweeteners 705 623 685 -1.2 1.9
 Fat Replacers 67 363 520 18.4 7.5

Total Demand (million pounds) 105 363 505 13.2 6.8
 Artificial Sweeteners 19 25 29 2.8 3.0
 Fat Replacers 86 338 476 14.7 7.1



Freedonia Group, Inc. (Cleveland, OH)
COPYRIGHT 2000 Subscription: $00.00 per year as of 1/94. Published irregularly. Contact Freedonia Group, 3570 Warrensville Cente
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Comment:US DEMAND FOR ARTIFICIAL SWEETENERS & FAT REPLACERS TO EXCEED $1 BILLION IN 2004.
Publication:Research Studies - Freedonia Group
Geographic Code:1USA
Date:Nov 17, 2000
Words:480
Previous Article:US DEMAND FOR COMMERCIAL REFRIGERATION TO RISE NEARLY 5 PERCENT THROUGH 2004.
Next Article:US DEMAND FOR NUTRACEUTICALS TO REACH $2.7 BILLION IN THE YEAR 2004.
Topics:


Related Articles
Carbohydrates as fat-replacers in ice cream.
Demand for artificial sweeteners and fat replacers in the US is projected to increase 16 percent per annum to $1.4 billion in 2002, or 590 million...
ALTERNATIVE SWEETENERS.
Whole grain baking.
California Raisin Marketing Board. (Flavor Update).
Examine the effects of low-protein flour on reduced-fat, reduced-sugar cookie spread.
Fat replacers and emulsifiers lead value growth for global food additives.
Food Diet and Obesity.
The Bunny Blues.

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters