US DEMAND FOR ARTIFICIAL SWEETENERS & FAT REPLACERS TO EXCEED $1 BILLION IN 2004.
Fat replacers will experience rapid growth, albeit at a rate substantially slower than the preceding five years, during which olestra received its long-awaited FDA approval. Olestra's market launch resulted in a sudden surge in demand which began to subside at the close of the decade, and demand for the fryable fat replacer is expected to be less volatile by 2004. Healthy gains are forecast for carbohydrate-based fat replacers, as these products can often circumvent the lengthy federal approval process due to their Generally Recognized as Safe status. Development of combination systems which more closely mimic the flavor and functionality of fat will also contribute to growth. Further gains will be limited by competition from fat reduction alternatives that do not use fat replacers.
Growth in demand for artificial sweeteners will be restrained by maturity in the bedrock diet soft drink market and a highly competitive pricing environment for off-patent products. A broadening of sweetening alternatives through the use of blends and new sweeteners offering improved taste and functionality are expected to expand the market for diet soft drinks and increasingly blur the distinction between diet and non-diet beverages.
New Age beverages, dairy products, salty snack foods and salad dressings represent the fastest growing markets for the sugar and fat substitutes industry, albeit from small bases. Diet soft drinks will remain the dominant market for artificial sweeteners. The fat replacer industry will remain fragmented, with different products dominating in specific applications.
Artificial Sweeteners & Fat Replacers (published 11/2000, 228 pages) is available for $3,500 from The Freedonia Group, Inc., 767 Beta Drive, Cleveland, OH 44143-2326. For further details, please contact Corinne Gangloff by phone 440.684.9600, fax 646.0484 or e-mail firstname.lastname@example.org. Full text is also available online through commercial database companies and the www.freedoniagroup.com Web site.
ARTIFICIAL SWEETENERS & FAT REPLACERS DEMAND % Annual Growth Item 1989 1999 2004 99/89 04/99 Total Demand (million $) 772 986 1205 2.5 4.1 Artificial Sweeteners 705 623 685 -1.2 1.9 Fat Replacers 67 363 520 18.4 7.5 Total Demand (million pounds) 105 363 505 13.2 6.8 Artificial Sweeteners 19 25 29 2.8 3.0 Fat Replacers 86 338 476 14.7 7.1
Freedonia Group, Inc. (Cleveland, OH)
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|Comment:||US DEMAND FOR ARTIFICIAL SWEETENERS & FAT REPLACERS TO EXCEED $1 BILLION IN 2004.|
|Publication:||Research Studies - Freedonia Group|
|Date:||Nov 17, 2000|
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