US Business Travelers Believe Emerging Tech Will Improve Travel Experience.
AIRLINE INDUSTRY INFORMATION-(C)1997-2017 M2 COMMUNICATIONS
Egencia, the business travel arm of Expedia, Inc., found surprising differences in the perceptions and confidence levels of global business travelers on the impact of emerging technologies such as artificial intelligence (AI) and virtual reality (VR) on corporate travel, the company said.
Results from the 4th edition Egencia Business Travel and Technology Survey show business travelers abroad remain much more pessimistic about the potential of emerging technologies to improve the business travel experience, compared to confidence levels of US business travelers.
More than half (55 percent) of US business travelers believe AI advancements can improve their travel experiences, with 62 percent rejecting the belief that AI and VR could end mankind as we know it today. While US business travelers are cautiously optimistic that emerging technologies can improve their business travel experiences, they recognize the need for balance between technology and human interaction. When compared to other regions, business travelers outside the US have lower confidence levels and are far less optimistic about the use of technology overall.
When compared to the US, business travelers in regions such as in Australia, Canada, France, Germany, Norway, Sweden, the UK and Singapore have lower confidence levels in how AI advancements can improve their business travel experiences in the future and they certainly think it is less likely that AI and VR will threaten mankind:
At 37 percent, Sweden and Norway were the least likely to believe AI advancements will improve their travel experiences followed by 41 percent in the UK and Germany, 42 percent in Australia, 44 percent in Canada and France, and 47 percent in Singapore.
When asked if they believe AI and VR could end mankind, 72 percent of business travelers in Norway say no -- compared to 70 percent in Sweden, 67 percent in the UK, 64 percent in Canada and Germany, 61 percent in France, and 60 percent in Australia and Singapore.
While business travelers in EMEA and APAC countries are more pessimistic on the promise of emerging technologies for business travel compared to their US counterparts, they still demand more mobile accessibility across devices. In fact, 68 percent of business travelers in Singapore and Sweden want to more efficiently manage their travel across devices, compared to 65 percent in Canada and Norway, 64 percent in France and the UK, 62 percent in Germany. The US is once again the most tech demanding, with 76 percent wanting greater cross-device integration.
The study was conducted on behalf of Egencia by Northstar, a globally integrated strategic insights consulting firm. The study was conducted among 4521 business travelers aged 18 and older in Australia, Canada, France, Germany, Norway, Singapore, Sweden, United Kingdom and United States. Surveys were completed online in April and May 2017.
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|Publication:||Airline Industry Information|
|Date:||Sep 21, 2017|
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