Printer Friendly

UPTONS FASHION RETAIL CHAIN PLANS ENTRANCE INTO THE WASHINGTON/BALTIMORE MARKET

 ATLANTA, June 16 /PRNewswire/ -- Uptons, a leading southeastern fashion retail chain, announced plans to enter the Washington/Baltimore area in the spring of 1994.
 Planned openings include a 61,000-square-foot store in Dobbins Center, a 220,000-square-foot shopping center in Columbia, Md., located four miles from Columbia Mall. The site, previously occupied by Hechingers, will undergo a major renovation.
 The second store will be at the new Fair Lakes Center, located at the intersection of I-66 and the Fairfax County Parkway, two miles from Fair Oaks Mall. Uptons will occupy 58,000 square feet in the 900,000- square-foot center. Other major tenants include Wal-Mart and BJ's Wholesale Club.
 According to David Layne, president of the Atlanta-based chain: "The openings in Columbia and Fairfax mark the beginning of our expansion into this market. We're aggressively looking at other sites in the Washington/Baltimore area."
 Uptons features branded clothing for women, men and children, as well as intimate apparel, accessories, jewelry and shoes.
 Layne attributes the company's success to easily accessible locations and well-organized store layouts combined with strong assortments of fashion merchandise at moderate prices. "Shoppers can run in, find what they want, and get out fast," added Layne.
 Uptons is an aggressive advertiser with a healthy media mix of TV, radio, direct mail, newspaper inserts and promotional newspaper ads.
 The company has grown to 28 stores since opening its first three stores in Atlanta during the fall of 1985. Uptons currently operates 12 stores in metro Atlanta, six in North Carolina, four in South Carolina, two in Tennessee and four in Tidewater, Va., with plans to open three additional units this fall in Tennessee and one in north Atlanta.
 -0- 6/16/93
 /CONTACT: David Layne, president of Uptons, 404-662-2500/


CO: Uptons, Inc. ST: District of Columbia, Maryland IN: REA SU: PDT

BR-RA -- AT002 -- 2538 06/16/93 10:34 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 16, 1993
Words:312
Previous Article:ASTEC INDUSTRIES, INC. ANNOUNCES COMMON STOCK OFFERING
Next Article:HEILIG-MEYERS ANNOUNCES RECORD REVENUES AND EARNINGS
Topics:


Related Articles
UPTONS PLANS EXPANSION IN NASHVILLE, TENN.
UPTONS PLANS MAJOR EXPANSION THROUGHOUT THE SOUTHEAST AND MID-ATLANTIC
UPTONS FASHION RETAIL CHAIN PLANS OPENING IN MANASSAS, VA.
UPTONS CELEBRATES GRAND OPENING IN FRANKLIN
UPTONS FASHION STORES MAKE WASHINGTON-BALTIMORE DEBUT IN THREE LOCATIONS
UPTONS FASHION STORES PLAN EXPANSION IN WASHINGTON-BALTIMORE
UPTONS FASHION STORE OPENS IN RESTON, VA.
Gottschalks Announces Fashion Fair Expansion
Steve's success story includes plans for five-star hotel.
Logistics and retail management; emerging issues and new challenges in the retail supply chain, 3d ed.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters