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UPTIME ANNOUNCES CASTING CALL FOR NEW HISPANIC TV SPORTS SHOW

 SANTA BARBARA, Calif., May 6 /PRNewswire/ -- Uptime Sports Nutrition Medical Industries, the innovator in sports nutrition, announced it is expanding its contribution to the health fitness field by producing a Hispanic Fitness Television Show.
 The influx of the Hispanic community has often been portrayed harshly and the females depicted as overly robust and round, a company spokesperson said. Uptime is eager to dispel this image. This upcoming presentation will convey Uptime's health knowledge and be demonstrated by segments on exercise, nutrition and a healthy weight. Millions of the population will now be represented with a health show in their own language. All episodes will be telecast completely in Spanish.
 Uptime's philosophy and purpose, "Perfecting the Power to Achieve," and this production further projects its commitment to its Southern California neighborhood.
 Uptime previously recognized the Hispanic community by introducing full Spanish packaging available on Uptime Nutrition Food Supplement packets. Uptime Sports Nutrition Medical Industries, known primarily throughout the sports fitness industry, once again sets out to reveal that Uptime organic vitamin products are praised by all walks of life. Uptime's broad-base effort is to increase the population's knowledge in the excellence of its products and the healthy condition of the body and the mind.
 Uptime is promoted for its ability to increase the body's natural energy, mental alertness and clarity by celebrated comedian Benny Ricardo who will be appearing as guest host. Uptime's Hispanic clientele already includes athletes, professionals, laborers, physicians and housewives.
 Uptime is not only sponsoring this venture, but producing the affair with its local Santa Barbara and Southern California talent. The production is being negotiated with the VIVA Television Network for worldwide distribution and coincides with Uptime's calendar for production of a national television commercial. The team will consist of the latest computer advancements, performers, production, editors, writers, students and professionals combined.
 People interested in fulfilling an active and worthwhile project are encouraged to send their portfolios. Individuals who possess the vitality and skills to participate should send their information to: Uptime Sports Nutrition Medical Industries, P.O. Box 90659, Santa Barbara, CA 93109-0659; 800-441-5656. The results should prove to be as exciting as their simple philosophy.
 -0- 5/6/93 R
 /CONTACT: Michael Scigliano of Uptime Sports Nutrition Medical Industries, 805-564-3494/


CO: Uptime Sports Nutrition Medical Industries ST: California IN: ENT SU: PDT

JL-DC -- LA025 -- 6510 05/10/93 12:44 EDT
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Date:May 10, 1993
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