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UPS ROLLS OUT A NEW LOOK; 64,000 VEHICLES WITH NEW GRAPHICS TO HIT THE ROAD ACROSS THE COUNTRY

 ATLANTA, Oct. 25 /PRNewswire/ -- To focus on its global reach and service accessibility, United Parcel Service (UPS) today begins to roll out a new look for its delivery fleet. Marking UPS's first change in vehicle graphics in 32 years, the side panels on the familiar brown package car feature a two-toned globe and the tagline "Worldwide Delivery Service," along with the company's toll-free telephone number, 1-800-Pick-UPS.
 "Our decision to project a new graphic image reflects the significant changes at UPS," said Kent C. Nelson, chairman and CEO. "We've expanded our geographic reach, technology and services to respond to our customers' needs. We hope our vehicles will become rolling billboards that visually mark these changes."
 The new look incorporates the stylized shield first placed on the delivery vehicles in 1961. The shield remains on the side of the car and for the first time will also appear on the back.
 "It blends the old and the new -- the reliability, efficiency and value our customers have long associated with UPS with increased access, information and service options we now provide," Nelson said.
 Following weekend application of the new decals, 8,000 vehicles debuted the graphics today in 49 metropolitan areas in the United States. Over the next 13 weeks, nearly 60 percent of the domestic fleet of 63,726 package cars will get the new markings. The remainder will be completed in the coming year as vehicles report for regularly scheduled maintenance and painting.
 The new look won't stop at the U.S. border. Adaptation of the new design in Canada also began today, and new graphics will be visible on UPS delivery vehicles elsewhere in the world early next year. Local telephone numbers and languages will be used, and the central focus of the globe graphic will vary to reflect each country's hemisphere. UPS provides service to more than 185 countries and territories.
 Last year, UPS delivery vehicles traveled more than 1.1 billion miles on American roads delivering some 11 million packages each day. Since 1987, UPS has provided service to every address in all 50 states and Puerto Rico.
 Founded in 1907 as the American Messenger Company, UPS deliveries were first made on foot or bicycle. The first delivery car was a 1913 Model T Ford, providing service for the company then known as Merchants Parcel Delivery.
 In 1916, UPS adopted the color brown for its vehicles. That was the color of the Pullman railroad car, at the time a symbol of style, elegance and first-class travel. Brown also shows less dust and dirt than other colors. By 1919, the brown package cars carried a new name -- United Parcel Service.
 Despite the company's geographic and service expansions over the next decades, the vehicle body designs were altered but the logo only changed slightly. The use of the UPS shield and company name has remained the same since the early 1960s.
 The new graphics are actually decals applied with adhesive and heat over the painted vehicle. UPS is reviewing new graphics for its tractors and trailers.
 -0- 10/25/93
 /CONTACT: Ken Sternad or Susan Rosenberg of United Parcel Service, 404-913-6124 or -6130; or Judi Mackey or Gillian Neff of Edelman Public Relations, 212-704-8110 or -8270/


CO: United Parcel Service ST: Georgia IN: ADV SU: PDT

JS-TW -- NYM004 -- 6059 10/25/93 06:00 EDT
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Publication:PR Newswire
Date:Oct 25, 1993
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