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UPDATE ON GM ENVIRONMENTAL VIDEO

 UPDATE ON GM ENVIRONMENTAL VIDEO
 DETROIT, March 19 /PRNewswire/ -- Kids around the world are now


getting the opportunity to participate in an environmental education program already shared by some 35 million U.S. elementary school children.
 GM's award-winning environmental video, "I Need the Earth and the Earth Needs Me," is gaining widespread exposure overseas.
 Prepared in 1990 by GM in cooperation with the Environmental Protection Agency, the educational program has been translated by the U.S. Information Agency into six other languages and is being distributed through U.S. embassies.
 The languages are Arabic, French, Hungarian, Portuguese, and Spanish, with a Hebrew version that uses subtitles. The Arabic, French, and Spanish versions of the video's theme song were recorded in suburban Detroit by native children attending local schools.
 Even the English version is being played where least expected. Last year it was shown nationally in Nepal as part of an Earth Day observance, and in Poland at such places as the University of Silesia it is used as a teaching tool in English-language courses.
 Originally narrated in English by the late stage and screen star Colleen Dewhurst, the program focuses on the three basic areas of the environment -- air, water, and soil.
 An accompanying teacher's guide augments the video message by offering environmental activities that fit into the elementary-level curricula -- art, health, mathematics, music, physical education, science, and social studies.
 The concept and format of "I Need the Earth..." were developed by GM environmental scientists and other employees, their counterparts at the EPA, and educators. Michael L. Rose of GM Photographic in Detroit produced the video.
 GM mailed the program free in the spring of 1990 to all public, private, and parochial elementary schools across the U.S., including those of the Bureau of Indian Affairs and the Department of Defense. The total number of schools covered was more than 72,000.
 Several special screenings for the video in 1992 included an environmental exhibition in the lobby of the United Nations using the various language versions.
 Numerous awards include the Golden Eagle from CINE, the Council on International Nontheatrical Events, and the National Educational Film and Video Festival's Silver Apple.
 -0- 3/19/92
 /CONTACT: David G. Gosler of General Motors, 313-556-2014/
 (GM) CO: General Motors Corporation ST: Michigan IN: AUT SU:


ML -- DE004 -- 9546 03/19/92 09:32 EST
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Date:Mar 19, 1992
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