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UPCOMING PBS SPECIAL 'HIGHER GOALS' LAUNCHED BY NBA STAR DAN MAJERLE AT SOUTH MOUNTAIN HIGH SCHOOL

 UPCOMING PBS SPECIAL 'HIGHER GOALS' LAUNCHED BY
 NBA STAR DAN MAJERLE AT SOUTH MOUNTAIN HIGH SCHOOL
 PHOENIX, Ariz., Sept. 10 /PRNewswire/ -- Students at South Mountain High School got to meet NBA star Dan Majerle up close and personal during a special assembly here today. This special school program was held in conjunction with "Higher Goals," a new half-hour public television special featuring NBA superstar Isiah Thomas of the Detroit Pistons. The television special, a co-production of Kartemquin Educational Films, Chicago, and KTCA-TV, St. Paul/ Minneapolis, will air on PBS, Sunday, Oct. 11, at 5:30 p.m. ET (check local listings). The assembly and television special are sponsored by Toyota Motors Sales U.S.A. Inc.
 Majerle offered advice to students who are eyeing professional sports, or other "dream" careers, on the need to first get an education, the very subject of the public television special. In addition to speaking at two assemblies, the Phoenix Suns player fielded questions from the teenagers.
 Joining Majerle in the assembly was local business man, Bruce Wallace, general manager, Scott Toyota, who presented the school a $2,000 "Higher Goals" Scholarship check on behalf of Toyota Motor Sales U.S.A. Inc.
 "Toyota believes that our future as a society depends on being able to draw on a resource of individuals who have received a high quality education," said Wallace.
 "Through our sponsorship of 'Higher Goals,' and our participation in today's school program, Toyota remains true to its belief in returning a portion of what we earn to the community -- education is where we've chosen to place our focus."
 -0- 9/10/92
 /CONTACT: For "Higher Goals": Pamela Johnson or Alan Cohen of Serino Coyne, 212-626-2731; Georgia Gould of KTCA/Twin Cities Public Television, 612-222-1717; or for local school assembly: Bill Pauli or Mindy Geller of Toyota Motor Sales U.S.A., 310-618-4810 or 310-618-5204; or Patti Jay of KAET-TV, Phoenix, 602-965-3506/ CO: Toyota Motor Sales U.S.A. Inc.; Kartemquin Educational Films, ST: Arizona IN: AUT SU:


BP-AL -- LA016 -- 8078 09/10/92 14:04 EDT
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Date:Sep 10, 1992
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