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UPCOMING PBS SPECIAL, 'HIGHER GOALS,' LAUNCHED BY NBA STAR REGGIE LEWIS AT ROXBURY'S MADISON PARK HIGH SCHOOL

 UPCOMING PBS SPECIAL, 'HIGHER GOALS,' LAUNCHED BY NBA STAR
 REGGIE LEWIS AT ROXBURY'S MADISON PARK HIGH SCHOOL
 BOSTON, Sept. 22 /PRNewswire/ -- Students at Roxbury's Madison Park High School got to meet NBA star Reggie Lewis up close and personal during a special assembly here today. This special school program was held in conjunction with "Higher Goals," a new half-hour Public Television Special featuring NBA superstar Isiah Thomas of the Detroit Pistons.
 The television special, a co-production of Kartemquin Education Films, Chicago, and KTCA-TV, St. Paul/Minneapolis, will air on WGBH/Channel 2, Saturday, Oct. 17, at 10 p.m. ET (check local listings). The assembly and television special are sponsored by Toyota Motors Sales, U.S.A., Inc.
 Lewis offered advice to students who are eyeing professional sports, or other "dream" careers, on the need to first get an education, the very subject of the public television special. In addition to speaking at the assembly, the Celtics star fielded questions from the teenagers.
 Joining Lewis in the assembly was local businessman Jim Clair, president, Clair Toyota, who presented the school a $2,000 "Higher Goals" Scholarship check on behalf of Toyota Motor Sales, U.S.A., Inc.
 "Toyota believes that our future as a society depends on being able to draw on a resource of individuals who have received a high quality education," said Clair.
 "Through our sponsorship of 'Higher Goals,' and our participation in today's school program, Toyota remains true to its belief in returning a portion of what we earn to the community -- education is where we've chosen to place our focus."
 -0- 9/22/92
 /CONTACT: For information about "Higher Goals," Pamela Johnson or Alan Cohen of Serino Coyne, 212-626-2731, or Georgia Gould of KTCA/Twin Cities Public Television, 612-222-1717; for information about the school assembly, Bill Pauli, 310-618-4810, or Mindy Geller, 310-618-5204, or Fred Hammond or Lisa Weissman, 212-644-3424, all of Toyota Motor Sales, U.S.A., or Julie Eagleston of WGBH/Channel 2 Boston PBS, 617-492-2777, ext. 2581/ CO: Toyota Motors Sales, U.S.A., Inc. ST: Massachusetts IN: AUT SU:


PS-CK -- NY045 -- 2153 09/22/92 11:55 EDT
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Date:Sep 22, 1992
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