UP, UP AND AWAY FOR CAMPAIGN AGAINST DOMESTIC VIOLENCE.
TWO hundred balloons were released into the air to mark Coventry University's commitment to ending domestic violence.
A quarter of the balloons launched in Jordan Well were coloured white - symbolising the one-in-four women who become victims of domestic violence.
The event was organised by the university in conjunction with the Coventry Domestic Violence and Abuse Partnership to mark White Ribbon Day on Sunday - a global campaign to raise awareness of abuse against women. The university event also featured a Christmas market, a vintage clothing fair and performances by duet Danny & Yet on the roof garden of The Hub.
A percentage of proceedswill be given to charities supported through the Coventry Domestic Violence and Abuse Partnership.
Coventry University hosted the event to raise awareness of and boost support for local initiatives which aim to protect women from various forms of abuse. The university is also the lead UK partner in the ICEBERG project, which involves the university working with partner organisations in Spain, France and Bulgaria to create a model for combatting gender violence. The project's name is a metaphor to denote the under-reporting of domestic abuse across Europe.
The initiatives have already seen the university and CDVAP run several successful student debates on the topic which led to the creation of a 'student resource' website to help young people vulnerable to abuse.
Diane Phimister, ICEBERG project leader at Coventry University, said: "Domestic abuse is still one of the most difficult crimes to identify and address, because many cases remain undetected and unreported. "Through the ICEBERG project we're aiming to work with students and the city council to raise awareness at a regional level, and markedly reduce the number of women suffering in abusive relationships."
CAMPAIGN LAUNCH: Diane Phimister and Maureen Brown prepare for the White Ribbon Day balloon launch