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UNIVERSAL PICTURES NAMES BRUCE R. FELDMAN SENIOR VICE PRESIDENT MARKETING/NATIONAL PUBLICITY AND PROMOTION

 UNIVERSAL CITY, Calif., April 5 /PRNewswire/ -- Bruce R. Feldman has been appointed senior vice president Marketing/National Publicity and Promotion for Universal Pictures, it was announced today by Simon M. Kornblit, executive vice president, Worldwide Marketing.
 Feldman will oversee a 60-person department whose purview encompasses national and field publicity, promotion and special events in the United States and Canada.
 He plans to join the studio in late April, after wrapping up his duties at Uptown Group, the public relations and marketing company he and partner Carol S. Siegle have operated for the past three years.
 "Bruce is a resourceful and imaginative executive with an outstanding record of accomplishment in motion picture publicity and marketing," said Kornblit. "He'll provide strong leadership and abundant inspiration for the many talented individuals in our publicity and promotion department."
 Uptown will continue under Siegle's direction. The firm has conducted assignments for Robert Redford, PolyGram Filmed Entertainment, Goldcrest, Columbia-TriStar Home Video and The American Pavilion at the Cannes Film Festival.
 From 1981 until the end of 1990, Feldman and partner Harry Clein ran Clein + Feldman Marketing and Public Relations, one of Hollywood's leading agencies. Among the many noteworthy pictures Clein + Feldman introduced during Feldman's tenure were "Dirty Dancing," "Wall Street," "sex, lies and videotape," "She's Gotta Have It" and "Sophie's Choice."
 The firm handled assignments for most of the major studios and also numbered among its clients Edward R. Pressman Film Corp., Zoetrope Studios, Island Pictures, Cinecom, Vestron Pictures, Warner Home Video, HBO, KCET, William Morris Agency and American Ballet Theatre.
 Prior to that Feldman was a publicity executive at Lorimar.
 He began his career in motion pictures working for Taylor- Laughlin Distribution Co. on "Billy Jack" and also worked in the late 1970s for Blowitz & Canton Public Relations.
 Feldman is a member of the National Advisory Committee of the Sundance Film Festival and a former member of the Trade Forum Advisory Committee of the Toronto Film Festival. He has moderated seminars and addressed industry audiences at both festivals, as well as at IFP/West, Telefilm Canada and the Canadian Academy of Motion Picture Arts and Sciences.
 -0- 4/5/93
 /CONTACT: Tracy Masington of Universal Pictures, 818-777-3694/


CO: Universal Pictures ST: California IN: ENT SU: PER

BP-KJ -- LA023 -- 3099 04/05/93 14:20 EDT
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Date:Apr 5, 1993
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