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UNITED STATES CELLULAR EXPANDS BOARD AND ADDS ALLAN Z. LOREN AS DIRECTOR

 CHICAGO, March 18 /PRNewswire/ -- United States Cellular Corp. (AMEX: USM) announced today that it had expanded the size of its board of directors from six to seven directors and had appointed Allan Z. Loren to fill the vacancy.
 Mr. Loren is president and chief executive officer of Covia. Covia is a Rosemont, Ill.-based computerized reservation system (CRS) company that upon regulatory approval will combine with the European Galileo system to become the world's first truly global CRS. Mr. Loren will also serve as president and chief executive officer of the new company. Prior to his current assignment, Mr. Loren was president of Apple USA with responsibility for Apple's domestic marketing, sales, customer service and distribution. Mr. Loren also previously held a number of senior executive, technical and operational positions with Cigna, a major insurance company. He is a graduate of Queens College in New York and Stanford University's Executive Management Program.
 Commenting on the new addition to the board, H. Donald Nelson, USM's president & CEO, said, "Allan brings many strengths to United States Cellular, including his experience with fast-growing companies and managing changing information and distribution systems."
 Headquartered in Chicago, USM manages and invests in cellular systems throughout the United States. As of Dec. 31, 1992, USM owned or had rights to acquire interests representing 21.2 million population equivalents in 74 Metropolitan Statistical Areas (MSAs) and 119 Rural Service Areas (RSAs). At that date, USM managed operational systems serving 33 MSAs and 83 RSAs.
 -0- 3/18/93
 /CONTACT: Kenneth R. Myers, vice president-finance of United States Cellular, 312-399-8900/
 (USM)


CO: United States Cellular Corp. ST: Illinois IN: TLS SU: PER

WB -- NY029 -- 7406 03/18/93 10:46 EST
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Publication:PR Newswire
Date:Mar 18, 1993
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