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UNITED STATES/JAPAN VENTURE IS A 'SWEET DEAL'; ICE CREAM HELPS NARROW THE U.S. TRADE DEFICIT WITH JAPAN

 UNITED STATES/JAPAN VENTURE IS A 'SWEET DEAL';
 ICE CREAM HELPS NARROW THE U.S. TRADE DEFICIT WITH JAPAN
 OAKLAND, Calif., Jan. 24 /PRNewswire/ -- With the U.S. trade deficit to Japan in the spotlight recently, there is one U.S./Japan relationship that seems to be a "sweet" deal for both sides.
 Dreyer's Grand Ice Cream began exporting its finished product to Japan in 1990. The relationship is so successful that during the week of Jan. 27, 1992, 38 Japanese grocery retailers and distributors will be visiting the Company's headquarters and manufacturing facilities to see first-hand how their favorite U.S. ice cream is made.
 "In two short years, Dreyer's has become the largest imported premium ice cream from the United States into Japan," says W.F. Cronk, Dreyer's president. He explained that "This trip to our manufacturing facilities is just part of an ongoing process to educate our Japanese distributors and retailers about our premium product."
 Some highlights of Dreyer's relationship with Japan are:
 -- In 1991, Dreyer's Grand Ice Cream exported $12 million
 in retail sales to Japan;
 -- Dreyer's Grand Ice Cream is sold in more than 10,000
 Japanese retail stores;
 -- During 1991, 6 million Dreyer's 6 ounce cups of ice
 cream were sold in Japan. That amounts to more than
 275,000 gallons of ice cream;
 -- Dreyer's manufactures special flavors for the Japanese
 market. An example of this is vanilla -- the Japanese
 vanilla is more yellow in color and less sweeter than
 its American counterpart;
 -- Dreyer's Grand Ice Cream manufactures all of its
 Japanese products in California.
 On Tuesday, Jan. 28, 1992, the Japanese visitors will be treated to a tour of Dreyer's Union City (northern California) manufacturing facility, getting a lesson on how ice cream is made (from the cow to the cone). Also scheduled for Tuesday is a special tasting seminar with Dreyer's Official Taster and Manager of Flavor Development, John Harrison. On Thursday, Jan. 30, 1992, a special tour of Dreyer's Los Angeles facility will be provided to preview a new line that has been installed to produce products exclusively for Japan.
 Dreyer's Grand Ice Cream Inc. manufactures and distributes a line of premium quality ice cream and other premium frozen dairy products. Dreyer's Grand Ice Cream (marketed as Edy's Grand Ice Cream east of the Rocky Mountains) is headquartered at 5929 College Avenue, Oakland, CA 94618.
 -0- 1/24/92
 /CONTACT: Jenifer Howard or Diane McIntyre of Dreyer's Grand Ice Cream, 800-888-3442 (west of the Rocky Mountains)or 800-777-3397 (east of the Rockies)/ CO: Dreyer's Grand Ice Cream ST: California IN: FOD SU:


JL -- SF004 -- 3112 01/24/92 08:02 EST
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Publication:PR Newswire
Date:Jan 24, 1992
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