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UNITED HERITAGE CORPORATION RECEIVES LARGEST ORDER EVER

 CLEBURNE, Texas, Feb. 17 /PRNewswire/ -- National Heritage Sales Corporation has received its largest weekly order of HERITAGE LITE BEEF(R) ... $310,000.00 in gross sales generated from TOM THUMB SUPERMARKETS' orders placed the week of Feb. 15, 1993. Although this trend may not continue, National Heritage Sales, wholly owned subsidiary of United Heritage Corporation and purveyor of HERITAGE LITE BEEF(R), announced today that it has made a new arrangement with TOM THUMB SUPERMARKETS which should result in a dramatic increase in volume of HERITAGE LITE BEEF(R) sales with the Dallas-based supermarket chain.
 This increase in volume of HERITAGE LITE BEEF(R) will give National Heritage Sales certain high-volume efficiencies (cost savings) that can be in turn passed along to TOM THUMB. The resulting lower price structure for TOM THUMB will allow the chain to lower their retail prices on HERITAGE LITE BEEF(R) to the same level as prices on typical Choice beef, which should result in further volume increases.
 "We have carried HERITAGE LITE BEEF(R) in TOM THUMB SUPERMARKETS for over three years," said Craig McKnight, TOM THUMB vice president and director of meat operations, "and they have never failed to meet a delivery. They are the only lite beef company that can give us a high quality low-fat beef product with pricing that allows up to price low fat HERITAGE LITE BEEF(R) the same as typical Choice beef."
 Walter G. Mize, president of National Heritage Sales Corporation, said, "We are proud of our company, our growth and our product, and we especially enjoy working with companies such as TOM THUMB, because of their type of stores -- high profile stores which stress excellence in product quality, as well as competitive prices.
 "Our product, HERITAGE LITE BEEF(R), is being readily accepted by America's consumers, and this is reflected throughout the Dallas-Fort Worth Metroplex," Mize continued. "On March 3, TOM THUMB will run an ad featuring all cuts -- steaks and roasts -- of HERITAGE LITE BEEF(R) with a $1.00-off coupon."
 Sales of HERITAGE LITE BEEF(R) to the East Coast store chains continue to grow. Also, the first order to the new HERITAGE LITE BEEF(R) distributor in Florida will be shipped the week of Feb. 22, 1993.
 -0- 2/17/93
 /CONTACT: Walter G. Mize of United Heritage Corporation, 817-641-3683/


CO: United Heritage Corporation ST: Texas IN: FOD SU: CON

SM -- NY078 -- 7346 02/17/93 12:41 EST
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Date:Feb 17, 1993
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