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UNITED HERITAGE ANNOUNCES ADDITIONAL ACME MARKETS TO CARRY HERITAGE LITE BEEF

 CLEBURNE, Texas, Jan. 6 /PRNewswire/ -- United Heritage Corporation, Cleburne-based holding company engaged in the production and sale of lite beef and cattle, announced today that 100 additional Acme Markets will begin carrying Heritage Lite Beef(R) as of Feb. 6, bringing the total of Acme stores carrying it to 132.
 The Malvern, Pa.-based supermarket chain has just completed a successful initial test period for the lower-fat beef product during which marketing techniques were developed. The ultimate view of Acme is to carry Heritage Lite Beef in all of its 250+ stores.
 An Acme executive estimated that the addition of 100 stores will increase Acme's purchases of Heritage Lite Beef to over 300 head per week. This will generate approximate gross weekly sales for United Heritage of $300,000.
 "The success of Heritage Lite Beef in Acme Markets is indicative of the American consumer's continuing concern with a healthier diet," said Walter G. Mize, United Heritage Corporation chairman of the board and CEO. "All across America, people are looking for ways to eat less fat while still enjoying their meals. Heritage Lite Beef is the answer -- a perfect product for today's healthy lifestyle."
 Acme Markets, Inc., is a division of American Stores Company, an NYSE-listed company and one of the largest groups of supermarket chains in the United States. Heritage Lite Beef is carried in another American Stores division, New Mexico-based Jewel-Osco. Other divisions of the American Stores Company include Lucky Stores in California and Jewel supermarkets in Illinois.
 Heritage Lite Beef is also currently being tested in Kroger stores in Dallas/Fort Worth Metroplex area and Stop & Shop supermarkets in Massachusetts and Connecticut.
 -0- 1/6/94
 /CONTACT: Walter G. Mize of United Heritage Corporation, 817-641-3681/


CO: United Heritage Corporation; Acme Markets, Inc. ST: Texas, Pennsylvania IN: REA FOD SU:

PS -- NY093 -- 9897 01/06/94 16:30 EST
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Publication:PR Newswire
Date:Jan 6, 1994
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