UNITED FEATHER'S PILLOWS GET HEALTH CERTIFICATION.
It is the first time the company has tested pillows, said Chuck Carlson, general manager of the foundation, which also has worked with chair and mattress companies, including Simmons.
"A lot of products say they're good for the back," said Carlson. "Some are, some aren't." The certification process involves biomechanical testing in a laboratory setting to measure the effect of products on the spine, specifically their support of the spine when compared with its angle in the standing position, he said.
In order to be certified, he said, there has to be scientific or biomechanical evidence that the product's angle or design is "consistent with a healthy back."
The pillows, in Insuloft white goose down and Primaloft down alternative, are constructed specifically for side, back and stomach sleepers, and were tested against control samples selected by NFSH. The certification, which includes labels with the NFSH seal and logo on packaging, sales and advertising, helps retailers explain to consumers which pillow is appropriate for their sleep preference, said Brandon Palmer, executive vice president of United Feather & Down. "That is always a challenge for retailers," he said.
The certification may be renewed on an annual basis.