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UNITED BISCUITS MAKES MANAGEMENT CHANGES

 ELMHURST, Ill., Jan. 26 /PRNewswire/ -- United Biscuits (Holdings) plc (UB) -- the UK-based food company -- today announced management changes affecting its Keebler Company and McVitie's Group subsidiaries and two new group board appointments.
 At Chicago-based Keebler, Tom Garvin, president and chief executive officer for the past 15 years, has agreed to resign to pursue other interests.
 He is succeeded, with immediate effect, by Brian Chadbourne, who has been managing director of McVitie's Group, UB's European biscuit division, since 1989.
 At McVitie's, Hartwig Conzelmann, who has been director of Central and Southern European operations since joining UB last year, succeeds Mr. Chadbourne, also with immediate effect.
 Further to these changes, on Feb. 1, Chadbourne and David Hearn, managing director of KP Foods Group, UB's European salty snack division, will join the board of United Biscuits (Holdings) plc each with specific responsibility for product stream coordination in addition to their divisional profit responsibility. They will be charged with coordinating development strategy and optimizing interdivisional synergy within the group's worldwide biscuit (Chadbourne) and salty snacks (Hearn) operations.
 Brian Chadbourne (40)
 Brian Chadbourne joined UB in 1982 from Rowtree Mackintosh where he had held a variety of marketing and sales posts.
 During his ten years at UB, Brian has performed a number of senior roles including marketing director and managing director of Terry's Group and group business planning director.
 He became managing director of McVitie's Group in 1989 and since that time has led the transformation of that division from a UK business to a pan-European operation through the integration of a number of acquisitions.
 David Hearn (37)
 David Hearn joined UB in 1990 and became managing director of KP Foods Group in 1991. After a marketing career with Procter and Gamble, Johnson Wax and Sterling Health, David became managing director of Del Monte Foods UK in 1985. On the acquisition of Del Monte by RJR Nabisco, he became managing director of Smiths Crisps before assuming responsibility for Pepsico's European Snack Foods as vice president on their purchase of the business.
 During his time at UB, David was instrumental in the group's acquisition of the snack food business of Coca-Cola Amatil in Australia last year and has successfully managed the integration of recent Continental acquisitions.
 Hartwig Conzelmann (48)
 Hartwig Conzelmann joined McVitie's Group in March 1992 as managing director Southern/Central Europe and has since assumed additional responsibility for business development. He has wide experience in marketing and sales in a number of multinational companies. During 15 years with Unilever, Hartwig worked both in Europe and Brazil, before joining Bahlsen, the German biscuit manufacturer, as marketing director. Hartwig joined UB from Milupa, the leading baby food manufacturer, where he was head of German operations.
 UNITED BISCUITS
 Group Summary
 UB is a manufacturer of snack foods with operations in 27 countries. With activities spanning the biscuit, salty snack, confectionery and chilled and frozen foods markets, it holds an impressive portfolio of leading consumer brands.
 In 1991, group sales were $5,213 million and trading profits $429 million. UB employs more than 40,000 people worldwide.
 The United Biscuits group of companies is structured into five operating divisions, each with a clear geographic and product remit:
 McVitie's Group
 1991 sales: $1,380m Trading profit: $187m Employees: 11,500
 Manufacturers of biscuits across Europe. Major house brands include McVitie's, Carr's, Verkade, Oxford, Fazer and Gyori Keksz.
 Keebler Company
 1991 sales: $1,724m Trading profit: $114m Employees: 10,000
 Manufacturers of cookies, crackers, and salty snacks for the North American market. Major brands include Chips Deluxe, Pecan Sandies, Club, Town House and O'Boisies.
 Recently acquired Bake-Line, a leading U.S. own label cookie manufacturer.
 KP Foods Group
 1991 sales: $883m Trading profit: $76m Employees: 6,900
 Manufacturers of crisps, salty snacks and nuts in the UK and Continental Europe. Major brands include KP nuts, Hula Hoops, McCoys, Roysters and Croky.
 Now incorporates the Smiths Snack Food Company, a recently acquired salty snack business in Australia and Asia Pacific, with brands including Smiths, Twisties, and Nobby's Nuts.
 Ross Young's
 1991 sales: $950m Trading profit: $48m Employees: 6,800
 UK supplier of frozen and chilled foods to the retail and catering trade. Key lines include McVitie's branded pizzas and desserts, Young's seafood, Oriental Express Stirfry and Linda McCartney vegetarian range.
 Terry's Group
 1991 sales: $268m Trading profit: $25m Employees: 2,300
 Manufacturers of the quality chocolate and sugar confectionery. Brands include Terry's All Gold, Moonlight, Chocolate Orange and Moments and the Smith Kendon and Callard & Bowser ranges.
 -0- 1/26/93
 /CONTACT: Stuart Greenblatt of Keebler, 708-833-2900/


CO: United Biscuits (Holdings) plc ST: Illinois IN: FOD SU: PER

GK -- NY108 -- 9283 01/26/93 16:46 EST
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