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UNITED ARAB EMIRATES,UNITED KINGDOM : Synchronica Wins Expansion Order from Operator in the Middle East.

Synchronica plc, the international provider of next-generation mobile messaging solutions, has received an expansion order from an existing mobile operator customer based in the Middle East. This is the third significant order for Synchronica from the Middle East in just seven months.

The order for additional Mobile Gateway user licences, with a value of US$ 740,000, follows an initial US$ 1.5 million order for licences received in December 2010. Mobile Gateway enables the operator to offer mass-market messaging services including push email and instant messaging.

According to a recent study from Effective Measure, a specialist in online audience measurement, 71 per cent of Middle Eastern mobile internet users rank email as their most important online activity, followed by access to social networking services. The Middle East and Africa region is forecast to attract 53.8 million mobile email users by 2014 according to Gartner, and is expected to achieve revenues of US$ 2.5 billion.

Synchronica CEO, Carsten Brinkschulte comments: "This is the second significant expansion order to come from the Middle East this year, and provides a resounding validation of Synchronica's success in the region. As the market leading product for mobile messaging in emerging markets, Mobile Gateway provides subscribers with access to their favourite Internet communities, regardless of the type of mobile phone they own - an incredibly strong proposition for operators who wish to provide advanced services to a mass-market low ARPU base."

Synchronica's Mobile Gateway provides push email and mobile synchronisation services in addition to instant messaging, news feeds and access to popular social networking sites. Mobile Gateway is based on industry standards and requires no additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost, entry-level devices.

About Synchronica : Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.

Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.

Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai.

2011 Al Bawaba (Albawaba.com)

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Publication:Mena Report
Geographic Code:70MID
Date:Jul 25, 2011
Words:432
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