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UNITED AIRLINES EMPLOYEES WILL WORK SHOULDER-TO-SHOULDER WITH AGENTS AS PART OF "A DAY IN THE LIFE OF A TRAVEL AGENT" EVENT OCT. 13

 CHICAGO, Sept. 21 /PRNewswire/ -- "Walk a mile in a person's shoes and you will begin to understand them better." This bit of common wisdom describes United Airlines' motivation Oct. 13 when more than 700 employees in 100 U.S. cities will find out first hand about "A Day in the Life of a Travel Agent."
 Inaugurated by United Airlines a year ago, the "Day in the Life of a Travel Agent" event includes United officers, managers and sales account executives who spend a work day at a retail or corporate travel agency to learn about the day-to-day operations, problems and challenges. Each United employee is scheduled to visit two agencies.
 "Travel agencies are absolutely essential to United's success," says Executive Vice President-Marketing and Planning James M. Guyette. "That is why United takes the time and effort with an event such as this to learn more about a travel agent's business. This is another way for us to gain a new understanding of our partners in travel."
 In addition to United Airlines officers, employees from the company's Sales, Accounting, Inventory Management, Pricing and Reservations departments are participating in the event. This year, United also is expanding "A Day in the Life of a Travel Agent" to include every airport general manager-customer service and managers from the Inflight Service Division.
 "We include decision makers from our operations divisions in `A Day in the Life of a Travel Agent' because they gain valuable insight of the travel agency process," says Guyette. "It also helps our managers realize ways to help agents sell tickets and provide better service for travelers."
 Last year's event resulted in two significant changes at United Airlines: the creation of the Premier Seating program for frequent travelers and the establishment of more decision making power at United's Travel Agency Services Desk.
 "`A Day in the Life of a Travel Agent' gives us the opportunity to spend time with travel agents, really listen to their needs, and make changes in our operation to support them," says Guyette. "We think it's time very well spent."
 -0- 9/21/93
 /CONTACT: United Airlines Corporate Communications: John Kiker, 708-952-4162, Joe Hopkins, 708-952-5770, Tony Molinaro, 708-952-4971; Night/Weekend, 708-952-4088, or Investor Contact, Pamela Hanlon, 708-952-7501/


CO: United Airlines ST: California IN: AIR SU:

EH -- LA017 -- 4134 09/21/93 11:43 EDT
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Publication:PR Newswire
Date:Sep 21, 1993
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