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ULTRAWHEELS SPONSORS 1996 NORTH AMERICAN ROLLERHOCKEY CHAMPIONSHIP

ANOKA, Minn., March 7 /PRNewswire/ -- First Team Sports, Inc., (Nasdaq-NNM: FTSP) manufacturer of UltraWheels in-line skates and accessories, Gretzky 802 in-line hockey products, Skate Attack in-line skates and accessories, and Gretzky Street Attack rollerhockey products, has agreed to a Gold level sponsorship of the 1996 North American Rollerhockey Championships (NARCh).

NARCh is a series of eleven regional qualifying tournaments which begin in March and culminate in the NARCh Championships, held in August. NARCh attracts the finest amateur rollerhockey competitors from across the United States and Canada. Ryan Puchreiter, UltraWheels In-Line Hockey Product Manager, said, "Supporting NARCh is a sign of UltraWheels' commitment to the in-line hockey segment. Essentially, supporting NARCh is an investment in our future."

As a Gold Sponsor, UltraWheels will benefit from:

-- dasherboard sinage at the NARCh championships,

-- recognition as Gold sponsor on event advertisements,

-- presence on the NARCh home page on the world wide web,

-- banner/logo identification on event t-shirts, official program
 and editorial,


-- banner/logo identification at all of the regional events and
 championships,


-- possible television coverage (past years were covered on MTV
 Sports and ESPN2),


-- editorial coverage in official publications, INLINE, INLINE
 Hockey News, INLINE Retailer, Rollerhockey Magazine, Hockey
 Player Magazine, Hockey and Skating,


-- banner/logo identification on event bags,

-- banner/logo identification on official NARCh collateral,

-- banner/logo identification on NARCh posters

UltraWheels organized two teams in last year's NARCh, held August 16-20, 1995 in St. Louis, Mo. The Ultra-Wheels Senior team won the 1995 North American Championship for the Senior Gold Level Division; The Junior team won the 1995 North American Championship for the Junior Gold Level Division. These were the only two Minnesota-based teams of the 81 teams from the United States and Canada competing at NARCh.

First Team Sports, Inc. manufactures and distributes high quality in-line skates, in-line hockey products and accessories under the trademarks UltraWheels(R), Skate Attack(R), Gretzky 802(R), Gretzky Street Attack(R), RollUSA(R), Airborne(R), and Ultra-Ice(R). In 1995, the Company was honored by Forbes, Fortune, and Inc. periodicals for many achievements. The Company's products are manufactured and assembled to its specifications in the United States, and foreign countries. UltraWheels skates are endorsed by company spokespersons Wayne Gretzky, Janet Jones Gretzky, Brett Hull, and Team USA Hockey.
 -0- 3/7/96


/CONTACT: Ryan C. Puchreiter of First Team Sports, 612-576-3500/

(FTSP)

CO: First Team Sports, Inc. ST: Minnesota IN: HOU SU:

KW-KG -- MNTH018 -- 1302 03/07/96 16:29 EST
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Publication:PR Newswire
Date:Mar 7, 1996
Words:407
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