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UK web sites are not prepared for Christmas rush - report.

INTERNET BUSINESS NEWS-(C)1995-2004 M2 COMMUNICATIONS LTD

According to the SciVisum Christmas Ecommerce Performance Study 2004, undertaken over a four-week period in October by web testing specialist SciVisum, UK web sites are not prepared to handle the predicted surge in demand from consumers.

The report shows that the majority of e-retail sites have failed to prepare their infrastructure for the busiest time in the annual retail calendar and risk losing millions of pounds (GBP) in lost sales as a result of consumer frustrations.

In a comparative study undertaken six months ago SciVisum showed that the erratic functionality of online shopping carts was leading to consumer frustration. Since then the performance of shopping carts has degraded.

Assuming the 31 UK online retailers in the survey are representative, then the sector as a whole is losing a combined GBP18m revenue per month due to shopping trolley errors.

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Comment:UK web sites are not prepared for Christmas rush - report.
Publication:Internet Business News
Article Type:Brief Article
Geographic Code:4EUUK
Date:Nov 23, 2004
Words:157
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