UK first for Borderway Dairy Expo.
This innovative sale is just one of the reasons that in only its second year, Carlisle's Borderway UK Dairy Expo is already taking its place on the dairy industry world stage.
Among the thousands expected to visit will be groups from Finland, several coaches from Ireland and trade stands from as far away as Canada.
Buyers will be able to choose from 40 lots, all sold according to sale price.
Lots for the Embryo Tag Sale have consignments from breeders in the UK, Ireland, Europe and Canada, including entries from Sterndale, Ridgefield, Hays Genetics, Absolute Genetics, Drointon, Nosbisch Holsteins Germany and Butlerview Farms in the USA.
The latest addition in the form of the Embryo Tag sale is the initiative of auctioneer Glyn Lucas, who said: "Tag sales have been a huge success in the US and Canada and we know there is a demand for embryos in the UK so we wanted to introduce a more innovative and financially viable way of making them available.
"We have a total of 40 lots in a wide price range and are delighted to offer this service in the UK for the first time.
"Last year was a big year and we are very pleased with the continued support from businesses, breeders and sponsors. The show is now without a doubt the best livestock dairy show in the UK, and is continuing to grow.
"This year we have more than 300 entries and some of the finest genetics from seven breeds with representation from all levels and all ages."
Taking place this Friday and Saturday, farmers, breeders and judges will view the cattle entries, the International Dairy Youth Championships, the Classic Global Sale and 150 trade stands and exhibits.