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UAE delegation to attend China roadshow.

(Date: Tuesday, April 03, 2012 )

A delegation of Abu Dhabi's leading tourism stakeholders is heading to China next week for a five city roadshow aimed at building inbound visitation from China, which is now the emirate's eighth largest source market for hotel guests.

The event will take place in Beijing, Chengdu, Shanghai, Guangzhou and Hong Kong and comes as Abu Dhabi looks to increase the length of stay of Chinese visitors to the emirate.

"While China is producing increasing numbers of hotel guests, the time they actually stay in the emirate, on average, is actually less than two days," said Mubarak Al Nuaimi, international promotions manager, Abu Dhabi Tourism & Culture Authority. "We will be looking to convince Chinese visitors, through strong trade and media engagement, that there is now much more to see and do in Abu Dhabi than ever before so that they increase the number of nights they stay in the destination."

In the first two months of this year some 6,041 Chinese nationals stayed in Abu Dhabi's hotels -- an 82 per cent rise on the same period last year. The Chinese guests accounted for 11,510 guest nights -- a 57 per cent rise on January and February 2011.

"The improved performance from China is largely a result of increased air access from various Republic destinations to Abu Dhabi International," said Al Nuaimi. "Etihad Airways, our national carrier, last month began flying five times a week from Shanghai to complement its existing services from Beijing and Chengdu, and the airline also began codeshare flights with China's Hainan Airlines in a bid to further expand its reach into the Republic.

"Etihad also has an MoU with China Eastern Airlines on future code sharing which will again extend its outreach into this important market," he added.

"Increased guest traffic has also been served by last year's entrance of Cathay Pacific, which now flies four times a week from Hong Kong."

Etihad Airways is among 11 key Abu Dhabi stakeholders joining the five city roadshow, said a statement.

Others include the four-star Aloft Abu Dhabi hotel, recently voted among the Middle East's top three trendiest hotels by tripadvisor; Anantara Hotels, Resorts & Spas which currently operates the Desert Islands Resort & Spa on Sir Bani Yas Island, the Qasr Al Sarab Desert Resort which will shortly open its Eastern Mangroves Hotel & Spa in Abu Dhabi city; the five-star Jumeirah at Etihad Towers; the Abu Dhabi-headquartered Rotana Hotels & Resorts; the four-star Radisson Blu Hotel on Abu Dhabi's Yas Island; Emirates Palace, which ranks amongst the world's most opulent hotels; leading tour operators and destination management companies DBA Sons Travel & Tours, Net Tours and The Vision Destination Management; as well as Yas Marina Circuit.

"We will be presenting Yas Marina Circuit as a pre-eminent venue for business, whereby we can offer a truly differentiated turn-key solution for corporate meetings and events," said Nick McElwee, director of sales & marketing, Yas Marina Circuit.

"Now that tickets are on sale for this year's Abu Dhabi Grand Prix, we will also be unveiling some of the latest international packages available to global motorsport fans and leisure travelers who want to combine a holiday with the Grand Prix. With the Chinese being renowned as big motorsport fans, the road show and its timing make perfect sense for launching our enhanced, destination-driven packages," he said.

During the road show, Abu Dhabi Tourism & Culture Authority will provide each stakeholder with a complimentary translator to ensure their messages are clearly understood by future Chinese partners, the statement said.

"The prospects from China remain strong," said Al Nuaimi. "The Chinese are getting richer, but their cost of living is also getting higher and they therefore find it attractive to holiday abroad because it can be cheaper than spending vacations at home."

"We are looking to tap into this increased desire to travel. With the RMB currency becoming stronger and Abu Dhabi now experiencing more competitive room rates, we offer the Chinese traveler a more affordable destination to engage with luxury and culture," he concluded. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Geographic Code:9CHIN
Date:Apr 3, 2012
Words:694
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