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UAE Air Miles further expands partner network with addition of two leading brands RadioShack and Telefonika partner with Air Miles.

Air Miles has further expanded its suite of quality retail partners by signing agreements with the Global Link Communication companies RadioShack and Telefonika.

The addition of these high profile brands to the extensive range of Air Miles partners will allow customers to earn 1 Air Mile per 1 AED spent in any RadioShack or Telefonika stores throughout the UAE.

"We are delighted to welcome RadioShack and Telefonika to the Air Miles program," said Awny Ahmed, Head of Business & CRM Development, Air Miles Middle East.

"RadioShack and Telefonika are leaders in their respective segments and by partnering with Air Miles they are offering their customers additional value in their purchases as well as rewarding customers for their shopping loyalty."

The brands are the latest in a string of high profile and reputable brands selected to join the Middle East's largest loyalty program including the Abu Dhabi Golf Club, Geekay Games, Octane Service Centre and BOSE Sounds.

"Consumer electronics is emerging as a key growth sector in the Middle East. Rising regional disposable incomes, a large and technology hungry expatriate population and a burgeoning tourism industry have led to market reports suggesting sector growth across the Gulf at up to 30 percent for 2008," said Ahmed.

"Consumers across the UAE who choose to purchase their household electrical items, mobile phones and accessories from participating Air Miles stores including

RadioShack and Telefonika will be earning Air Miles that can be redeemed for a huge range of rewards including travel, homewares, treats and gifts."

"Being a leading retailer in the electronics and mobile phones, Global Link Communications seek to provide an unrivalled service to its customers. We believe partnering with Air Miles shall provide our customers with that extra value added advantage whereby they get the best deals in the market, with the best service and then of course free flights, jewellery and gold, adventure rewards and loads more too, "said Bashar Anabtawi, General Manager, Global Link Communications.

With over 6,000 outlets worldwide, Radio Shack is the Largest Electronics Distributor in the World. The RadioShack product range includes Phones and Radio Communications, Public Address Systems, Audio and Multimedia systems, Audio Visual systems, Batteries and Power, Digital Cameras, Accessories, Cables, Parts and Connectors, Home Entertainment, Computers and Games.

Telefonika is one of the region's fastest growing mobile phone retailers with over nine stores currently located across the UAE. Telefonika stocks a premium range of mobile phones and accessories as well as providing Etisalat services.

Air Miles is free to join and allows members to earn and redeem points in a growing number of partners throughout the UAE, Qatar and Bahrain. Now in its seventh year of operation, Air Miles has over 1.5 million members across the UAE who collect Air Miles from a huge range of quality retailers. Over 80% of Air Miles members have redeemed Air Miles or have enough to do so, making Air Miles the largest and most active retail database in the region.

About Air MilesAir Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in

the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 120 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

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Date:Jul 31, 2008
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