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U.S. to act on Canadian beer barrier disputes.

U.S. to act on Canadian beer barrier disputes

The office of the U.S. Trade Representative last week announced it will pursue an investigation of discriminatory Canadian provincial trade barriers to U.S. beer exports. The action was requested through a petition by the G. Heileman Brewing Co. on May 15.

"We are pleased by the decision," said Heileman vice president and general counsel Randy Smith. "We look forward to the investigation and discussions that will now follow between Canadian U.S. trade officials.

"Canadian consumers are being denied access to U.S. beer at fair-market prices by a system of exclusionary pricing, distribution and listing restrictions dictated by the provinces," Smith explained.

"These practices have been previously challenged and condemned by the international trading community and yet continue today."

Since filing the petition, Heileman has been denied a new listing application with the Liquor Control Board of Ontario (LCBO) to stock Lone Star beer in longneck bottles. The rationale by the LCBO is the sale of Lone Star in both longnecks and cans would cannibalize Heileman's market share, Smith added.
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Title Annotation:Canadian trade barriers to U.S. beer exports
Publication:Modern Brewery Age
Date:Jul 23, 1990
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