U.S. soft drinks market shows growth in 2006.
With year-on-year growth of 49% to 227 million gallons energy drinks was the fast growing subcategory, followed by ready-to-drink tea, up 26%. Fruit drinks suffered the biggest losses, with volumes declining by 2.4%.
All of the top three companies, which produce the industry's top ten leading brands, experienced some volume growth. Peps-Cola North America saw an overall rise in volumes of 4.3%, with estimated revenues of $9.6 billion. Second-placed Coca-Cola Co and third-placed Cadbury Schweppes only grew sales volumes by 0.2% and 0.4% respectively.
While both Pepsi and Coca-Cola's growth was driven by energy drinks and non-carbonated beverages--with the Coke and Pepsi brands declining by around 3%--Cadbury Schweppes was the only major company to see growth from its traditional carbonated portfolio. The fastest-growing brands in 2006 included Aquafina (+22%), Gatorade, Tropicana (all Pepsi Co) and Dasani (Coca-Cola Co). Thanks to double-digit growth, Gatorade has made it into the top five brands list by outperforming Sprite.
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|Publication:||Food & Drink Weekly|
|Date:||Mar 19, 2007|
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