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U.S. TO GET LAND ROVER MODEL; RANGE ROVER OF NORTH AMERICA TO CHANGE NAME

 U.S. TO GET LAND ROVER MODEL;
 RANGE ROVER OF NORTH AMERICA TO CHANGE NAME
 LANHAM, Md., Feb. 10 /PRNewswire/ -- After five years and more than 19,000 sales, the company that imports the prestigious British-built Range Rover luxury sport utility vehicle will now bring the famous Land Rover to the U.S.
 Charles R. Hughes, president of Range Rover of North America, Inc., announced that the company will offer just 500 of the Land Rover Defender 110 this fall. At the same time, the company will become Land Rover North America, Inc. "We are in a long-term program to expand our product offerings in North America, capitalizing on the Land Rover brand and heritage," he said.
 NEW RETAIL CONCEPT
 Hughes revealed plans for a new form of franchised, dealer-owned retail outlets as part of the development process. The stores, called Land Rover Centres, will specialize in four-wheel-drive, Land Rover- built products and will be a "must" on the shopping list of any utility vehicle shopper, he predicted.
 "Land Rover Centres will exclusively offer a complete line of premium four-wheel-drive vehicles with the sales expertise, parts and service backup our Range Rover buyers have come to expect," added Hughes. The Centres will be modeled after similar operations successfully developed in the United Kingdom.
 The first Land Rover Centres will be built by some of the current 79 U.S. and seven Canadian dealers in markets yet to be determined.
 Beyond the current Range Rover line and the upcoming Land Rover Defender 110, the company is researching the Discovery, a five-door, four-wheel-drive station wagon that has been very successful since its European debut three years ago.
 LAND ROVER DEFENDER 110
 The Defender 110 for the U.S. will be equipped with a 3.9-liter, 180bhp V-8 engine, making it the most powerful production Land Rover. Although the Land Rover was last sold in the U.S. in 1974, many examples are still running and commanding premium resale prices. The U.S. Land Rover Defender 110 will be a five-door model with front bucket seats, a rear bench and four folding jump seats in the cargo area for a total passenger capacity of nine. While final pricing is yet to be determined, the target is under $40,000.
 "We previewed the Defender 110 at the North American International Auto Show in January and have been delighted by the response from people who want to buy one now," Hughes said.
 Range Rover of North America, Inc. is a member of the Rover Group Ltd., Bickenhill, England.
 -0- 2/10/92
 /CONTACT: Bill Baker or Carolyn Reimann of Range Rover of North America, Inc., 301-731-9041/ CO: Range Rover of North America, Inc. ST: Maryland IN: AUT SU:


ML -- DE016 -- 8255 02/10/92 11:45 EST
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Publication:PR Newswire
Date:Feb 10, 1992
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