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U.S. ROBOTICS SLASHES SPORTSTER PRICING UP TO 52 PERCENT; INCREASES PRODUCT PERFORMANCE WITH CCITT V.17 FAX

 SKOKIE, Ill., March 15 /PRNewswire/ -- U.S. Robotics, Inc. (NASDAQ: USRX) today announced dramatically reduced pricing on its Sportster fax and data modems. The company reduced list prices on the entire product line; prices on high-speed Sportster models were lowered 42 to 52 percent. The new pricing is effective immediately.
 "U.S. Robotics is the only company that has lowered pricing to this extent -- in some cases, we've cut prices in half," said Marshall Toplansky, U.S. Robotics vice president of marketing. "Continuing in our history of strong price leadership, we're boosting the overall market and stimulating growth by making high speed modem technology accessible to a greater number of users."
 "This price reduction enables our home office, small business and entry-level customers to move up to high speed fax and data communications, at prices comparable to what 2400 bps modems sold for just last year," added Toplansky. "The new prices put us in position to expand our already solid share of this growing market, and also give our channel partners a prime opportunity to increase their sales into this market."
 New Architecture: More Efficient Design
 U.S. Robotics has redesigned the Sportster architecture to make it more efficient, compact and cost-effective. The resulting products have a brand-new look, with a lower profile, a smaller, more streamlined case, and the same high-caliber performance and compatibility incorporated in all U.S. Robotics products. The modems are based on U.S. Robotics' proprietary DSP-based data pump technology, which is also used in Courier, Total Control and Shared Access products. Like all U.S. Robotics products, the new Sportster modems are compliant with CCITT standards for fax and data transmission, providing complete compatibility.
 New Fax Features: V.17 and Winfax
 In addition to lowering prices, U.S. Robotics has increased fax performance; each Sportster 14,400 fax product now incorporates CCITT V.17/14,400 bps fax capabilities. Also, all new Sportster fax modems now include Award-Winning WinFax LITE, a special OEM Windows fax software package with the capabilities of WinFax Pro 2.0. Award-Winning WinFax LITE will be bundled with all U.S. Robotics Sportster, Courier and WorldPort fax modems.
 New Pricing Effective Immediately
 Product New List Previous Percent
 Name Price List Price Reduction
 Sportster 14,400 Fax $299 $549 46
 Sportster 14,400 Fax/PC $259 $499 48
 Sportster 14,400 Mac&Fax $329 $599 45
 Sportster 14,400 $259 $519 50
 Sportster 14,400/PC $229 $475 52
 Sportster 9600 Fax $249 $439 43
 Sportster 9600 Fax/PC $239 $409 42
 Sportster 9600 $229 $399 43
 Sportster 9600/PC $219 $379 42
 Sportster 2400 Fax $169 $249 32
 Sportster 2400 Fax/PC $159 $229 31
 Sportster 2400 Mac&Fax $199 $329 40
 Sportster 2400 V.42 bis $149 $229 35
 Sportster 2400 V.42 bis/PC $139 $199 30
 Sportster 2400 $129 $199 35
 Sportster 2400/PC $119 $179 34
 The new products, in external format, are available immediately. Internal models will ship in April.
 U.S. Robotics, Inc. (NASDAQ: USRX), is a leading designer, manufacturer and marketer of data communications systems and products. Both corporate headquarters and manufacturing operations are based in Skokie. U.S. Robotics owns and operates U.S. Robotics Ltd., in Slough, England and U.S. Robotics, s.a., in Lille, France. The company markets its products to business, industry, government agencies and original equipment manufacturers.
 -0- 3/15/93
 /NOTE TO EDITORS: Refer reader inquiries to U.S. Robotics, Inc., at 1-800-DIAL-USR.
 These products are also available in Canada; for editorial information, please call U.S. Robotics Public Relations. All products mentioned are trademarks or registered trademarks of their respective manufacturers/
 /CONTACT: Karen Novak, 708/982-5244 or Lauri Lentz, 708/982-5230, both of U.S. Robotics/
 (USRX)


CO: U.S. Robotics, Inc. ST: Illinois IN: CPR SU:

TS -- NY010 -- 5847 03/15/93 07:55 EST
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Date:Mar 15, 1993
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