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U.S. PUBLIC EMBRACES 'JFK' WITH STRONG BOX-OFFICE RESPONSE NATIONWIDE

U.S. PUBLIC EMBRACES 'JFK' WITH STRONG BOX-OFFICE RESPONSE NATIONWIDE
 BURBANK, Calif., Jan. 2 /PRNewswire/ -- Warner Bros.' "JFK," directed, co-written and produced by Oliver Stone and starring Kevin Costner, has opened to enthusiastic response from audiences from coast to coast, playing in sold-out theaters in locations as varied as Miami and Cleveland, Seattle and Chicago. With an opening-week gross of $10,182,720, the three-hour-and-eight-minute epic has garnered fervent praise from viewers and critics alike, drawing crowds for its second week in release to bring projected receipts to more than $24 million.
 "We're absolutely delighted with the way this film is performing across the country," stated Warner Bros. Chairman and Chief Executive Officer Robert A. Daly. "Naturally, we're proud of our box-office totals, which are comparable dollar-for-dollar to those from 'Dances with Wolves' during the same period last year, although we're playing in fewer theaters. But more than that, we're thrilled that the American public has responded to the provocative drama of this story and has turned out to evaluate for themselves the issues and questions Oliver Stone and his cast have raised about the murder of President John Kennedy."
 Daly went on to say that Warner Bros. exit surveys conducted in nine geographically and demographically diverse areas of the country indicated that audiences were overwhelmingly positive about "JFK," with three out of four viewers calling it "thought-provoking" and saying they would recommend it to friends. "In addition," he added, "the results of our polls have been corroborated by surveys conducted by CinemaScore, an independent company that provides a nationally syndicated newspaper column rating moviegoers' responses to new films. CinemaScore reported that 91 percent of the people who saw 'JFK' opening night in the four cities polled gave it an A or a B rating. That's an outstanding endorsement."
 Commented Jon Krier, president of Exhibitor Relations, "'JFK' is a long movie, which limits the number of screenings per day, and a demanding one that presents a lot of information to the viewer and asks for serious reflection. It has, however, done beautifully at the box office, performing well in its first week and continuing to do better as time goes on. I'm certain that both Warner Bros. and motion-picture exhibitors are extremely pleased with its grosses."
 Among the strongest venues for "JFK" between Dec. 20 and Jan. 1 are the following theaters and their cumulative grosses:
 North Park, Dallas -- $126,619
 Loews Village, New York -- $107,416
 Metro, San Francisco -- $102,501
 AMC Century City, Los Angeles -- $99,307
 Webster Place, Chicago -- $73,833
 Glenwood, Kansas City -- $63,942
 Guild 45, Seattle -- $59,516
 Chestnut Hill, Boston -- $58,838
 Citrus Heights, Sacramento -- $58,667
 Lakeside Metarie (New Orleans) -- $53,718
 Audience involvement with "JFK" and the issues it examines has extended to the public sector as well, where Democratic Rep. Lee Hamilton of Indiana has announced that he will request of Congress when it reconvenes, that the assassination files, sealed until the year 2029, be released for public viewing this year.
 Warner Bros. Presents, in association with Le Studio Canal+, Regency Enterprises and Alcor Films, an Ixtlan Corp. and an A. Kitman Ho Production of an Oliver Stone Film: Kevin Costner in "JFK." Starring Tommy Lee Jones, Laurie Metcalf, Gary Oldman, Michael Rooker, Jay O. Sanders and Sissy Spacek. The executive producer is Arnon Milchan, the producers are A. Kitman Ho and Oliver Stone, and the co-producer is Clayton Townsend. The screenplay is by Oliver Stone & Zachary Sklar, based on the books "On The Trail of The Assassins" by Jim Garrison and "Crossfire: The Plot That Killed Kennedy" by Jim Marrs. The director of photography is Robert Richardson, the production designer is Victor Kempster and the music is by John Williams. The director is Oliver Stone. Distributed by Warner Bros., A Time Warner Co.
 -0- 1/2/92
 /CONTACT: Stacy Ivers of Warner Bros., 818-954-6217/ CO: Warner Bros. ST: California IN: ENT SU:


KJ-SE -- LA028 -- 6340 01/02/92 18:40 EST
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Date:Jan 2, 1992
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