Printer Friendly

U.S. PRINTER MARKET EXPECTED TO MAINTAIN GROWTH THROUGHOUT THE '90s

 U.S. PRINTER MARKET EXPECTED TO MAINTAIN GROWTH THROUGHOUT THE '90s
 MOUNTAIN VIEW, Calif., June 17 /PRNewswire/ -- Growth of the U.S. printer market is expected to outpace the country's economic growth as a whole, according to a study recently published by Market Intelligence. It suggests that price has replaced brand name as the main criterion in selection of printers for both business and personal use, forcing vendors to focus on breaking the price/performance barrier.
 The study, Impact and Non-Impact Printer Market, forecasts an annual revenue growth of 9.2 percent for the market between 1988 and 1998. The printer market, which generated over $9 billion in revenues in 1991, will earn over twice that amount in revenues in 1998. Lower prices characteristic of the maturing market, the continuing shift to non-impact printers and increased demand for color printers in the business market are all adding to market growth.
 Overall demand for impact printers -- dot matrix and line impact -- is expected to decline throughout the 1990s, but growth will be sustained in price-sensitive markets including printers for home use and small businesses where cost and basic printing capabilities are important.
 The non-impact printer market -- black-and-white and color ink jet and laser printers -- will, however, account for most of the market's growth. Not only are prices dropping and quality increasing, the development of the new mobile printer product category is a lucrative addition to the traditional field sales automation market. It is, in fact, potentially the largest non-impact printer market segment.
 Mobile printers provide affordability and power comparable to desktop printers, and occasional mobility. Unlike portable printers which sometimes sacrifice print quality to provide instant printing on the road, mobile printers provide a viable, low-cost alternative to desktop printers.
 Trends in price reduction and increased performance are becoming increasingly important elements in the growth of the non-impact printer market segment. Competitors are being forced to continue making price cuts as the market matures, intensifying price wars. In turn, to slow price erosion, value is being added by increasing the price/performance ratio.
 Capabilities such as direct networking connectivity, multi-platform support, PostScript, printer command language (PLC) emulation, and paper handling, are becoming readily available in lower-cost, slower-speed models. These price/performance trends are most apparent in the less- than eight-page-per-minute laser printer market. Recent developments in resolution enhancement, for instance, will change the standard for non- impact desktop printers from 300 dots per inch (dpi) to 600 dpi. Higher resolution printers are expected to become the industry's entry level standard in the 1990s.
 Market Intelligence is an international high-technology firm specializing in computers and information technology. All Market Intelligence reports are based on extensive interviews with marketing and technical experts from selected companies in each market segment. Primary research is validated by thorough analysis of available secondary research. Since 1982, Market Intelligence has emerged as one of the leading publishers of high-technology market research reports.
 Code: 780-73 Price: $1,495
 TOTAL PRINTER MARKET
 UNIT SHIPMENT AND REVENUE FORECASTS (U.S.),
 1988-1998
 (In Thousands of Units and Millions of Dollars)
 Revenue
 Year Units Revenues Growth Rate
 (000) ($ Million) (Percent)
 1988 6,958.4 $7,628.7 --
 1989 7,467.9 8,426.1 10.5 pct.
 1990 8,244.5 9,244.8 9.7
 1991 9,462.7 10,140.6 9.7
 1992 10,988.7 11,229.1 10.7
 1993 12,853.7 12,420.7 10.6
 1994 14,898.0 13,637.5 9.8
 1995 17,228.2 14,918.2 9.4
 1996 19,331.8 16,190.8 8.5
 1997 21,566.5 17,494.0 8.0
 1998 23,796.1 18,786.7 7.4
 Compound Annual Growth Rate (1991-1998): 9.2 percent
 Note: All figures are rounded.
 Source: Market Intelligence
 -0- 6/17/92
 /CONTACT: Amy Arnell of Market Intelligence, 415-961-9000, or 415-961-5042 (fax)/ CO: Market Intelligence ST: California IN: CPR SU:


MC-MM -- SJ001 -- 0979 06/17/92 10:02 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 17, 1992
Words:662
Previous Article:ALCO INTERNATIONAL GROUP CONTINUES SALES OF THE BARRIER INTEGRITY MONITOR
Next Article:RALPHS GROCERY EXTENDS DEBENTURE TENDER OFFER TO JULY 27
Topics:


Related Articles
INTERFACE SYSTEMS ACQUIRES REMAINING 75 PERCENT OF SINTEC PERIPHERALS, ITS EUROPEAN MASTER DISTRIBUTOR
XEROX INTERNATIONAL PARTNERS ANNOUNCES NEW PARTNERSHIPS
NU-KOTE REPORTS FISCAL THIRD QUARTER NET INCOME INCREASE OF 16%; SALES TO EXPANDING LASER PRINTER SUPPLIES MARKET CONTINUE TO GROW
INTERNATIONAL COMPUTER PERIPHERALS DISTRIBUTORS MERGE; COMBINATION CREATES TWO CONTINENT MARKETING FORCE
VERIFONE'S PRINTER 900R RECEIPT PRINTER SETS NEW PRICE/PERFORMANCE STANDARD FOR TRANSACTION AUTOMATION INDUSTRY
NEW LASER PRINTER PUSHES THE BOUNDARIES OF COLOR PRINTING
Color their world: despite laser technology, monochrome printers aren't as popular with consumers.
Anacomp Announces New Technical Service Agreements; Sony and IBM Contract for Maintenance Support
Tektronix Designates LaserAll as Third Party Maintenance (DTPM) Provider.
FTA issues 2002 business forecast. (Market Watch).

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters