U.S. Ad Spending Reports.
The Television Bureau of Advertising held a conference recently where it was predicted that local and national TV spot spending would increase by 11.8 percent over the next two years. Bureau president Chris Rohrs noted that the structure of the ad business has changed ever since the Olympics instituted a two-year cycle.
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|Publication:||Video Age International|
|Article Type:||Brief Article|
|Date:||Jan 1, 2001|
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