U.S. ALCOHOL TESTING OF AMERICA TO ADMINISTER BREATH TESTS DURING SPRING BREAK
U.S. ALCOHOL TESTING OF AMERICA TO ADMINISTER BREATH TESTS DURING SPRING BREAK WHAT: Imagine hundreds of "Spring Breakers" submitting to breath tests as they leave popular Atlantic Avenue bars in Daytona Beach this Friday and Saturday. It's going to happen as U.S. Alcohol Testing of America Inc. (USAT) representatives administer their Final Call (TM) alcohol breath test and ask spring break partiers about their attitudes toward drinking and driving. Results of this "survey verite" will be released at the end of the day Saturday. WHEN & WHERE: Friday, March 13 1 - 5 p.m. In front of Wings at the Marriott 400 N. Atlantic Ave. Friday, March 13 5 - 9 p.m. Sites to be determined Saturday, March 14 9 a.m. - 1 p.m. Sites to be determined BACKGROUND: Final Call is the nation's first inexpensive, portable, disposable alcohol breath tester to go into national distribution. This simple and scientifically reliable test entails blowing into a balloon, releasing the "breath" from the balloon into a plastic tube encasing three bands of chemically treated crystals and waiting two minutes. If one band of the crystals turns green, driving may be impaired. If two or more bands turn green, don't drive. WHY: USAT does not condone underage drinking, but it does recognize it exists. In an effort to make students and adults think twice before drinking and driving, USAT developed Final Call. CONTACT: Todd Appleman, Adonica Hawthorne or Joanna Massey of
Fleishman Hillard, 904-254-8200 or (cellular) 904-679-4577, for U.S. Alcohol Testing of America.
CO: U.S. Alcohol Testing of America Inc. ST: Florida IN: SU:
KJ-CH -- LA016 -- 4863 03/12/92 13:11 EST