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U.S. AD INDUSTRY SAYS ADVERTISING SUPPORTS ECONOMIC EXPANSION

 U.S. AD INDUSTRY SAYS ADVERTISING SUPPORTS ECONOMIC EXPANSION
 WASHINGTON, Jan. 21 /PRNewswire/ -- In full page advertisements in the Wall Street Journal and the New York Times today, the American Advertising Federation is calling upon President George Bush to support incentives to advertise as part of his economic growth package to be unveiled during his State of the Union address next week.
 Commenting on why the industry is asking for presidential support at this time, American Advertising Federation President Wally Snyder said: "At precisely the point in time when advertising can truly contribute to stimulating the growth of our economy, the industry is facing even greater efforts to restrict and even discourage advertising. Consequently, we're going on record to remind our nation's policy makers of the value of advertising and to offer our support for economic development policies."
 According to Snyder, "If the president is to restart the economy, the fastest and most efficient method to do so is to stimulate advertising. Increased advertising will stimulate sales, lower consumer prices, increase inventory turnover, support every level of the distribution ladder from wholesalers to consumers, produce new jobs, and encourage product innovation and improvement. And it does so without cost to the American taxpayers."
 Next week, similar versions of the AAF ad will run in regional editions of Parade and Advertising Age magazines, in addition to other national publications.
 The AAF has called upon its nationwide membership to send letters to their elected representatives endorsing the ad and requesting congressional support of advertising incentives. AAF's Snyder suggested such incentives could include adopting uniform standards for advertising.
 The American Advertising Federation is the national association that represents all facets of the advertising industry: advertisers, advertising agencies, broadcast and print media, 48,000 advertising executives and 6,500 advertising college students. Headquartered in Washington, the AAF serves its members by representing their views and concerns on public issues affecting advertising while serving to promote a better understanding of advertising among the public, in government and in education.
 The text of the American Advertising Federation's print ad follows:
 Dear Mr. President:
 As you prepare your State of the Union address, we respectfully remind you of advertising's role as an engine of economic growth.
 -- It raises capital, creates jobs and spurs production.
 -- It launches new products, provides consumer information and
 furthers competition, thereby lowering consumer prices.
 -- It increases government revenues since jobs produce taxable
 income, and greater sales increase sales taxes.
 Like you, Mr. President, we want to help get America's economy started again. Incentives to advertise are incentives for growth.
 This message is submitted on behalf of the American Advertising Federation and its 52,000 members throughout the nation.
 -0- 1/21/92
 /CONTACT: Julie Dolan of the American Advertising Federation, 202-898-0089/ CO: American Advertising Federation ST: District of Columbia IN: ADV SU:


DC -- DC024 -- 1984 01/21/92 15:34 EST
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Publication:PR Newswire
Date:Jan 21, 1992
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