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U.S. & Canada lead per capita consumption for licensed sales.

It's hardly surprising that the world's largest licensing market is also the number one consumer of licensed goods on a per capita basis. In 2015, each person in the U.S. purchased an average $293.12 worth of licensed products, nearly $30 more than the average consumer in Canada (No. 2 at $264.31), according to TLL's Annual Licensing Business Survey.

The disparity is even more impressive when you consider that the U.S. population is over 10 times bigger than Canada's. Until 2012, Canada did, in fact, consume licensed goods at a higher per capita rate than its neighbor to the south. But since then the two nations have travelled in opposite directions. In 2015, the trend accelerated with U.S. per capita consumption increasing 3.5% (+$10.00 per person) and Canada's falling back 2.0% (-$5.35 per person).

The Top 15

Fourteen of the top 15 countries for per capita consumption in 2015 were also in the top 15 in 2013. The one exception is New Zealand's displacement of Finland. Although the order of the top 15 is little changed, there were a couple of shifts:

* The U.K. leapfrogged Macau for the fourth spot;

* Japan moved up one spot to number 8;

* Belgium fell from 8 to 11;

* Denmark (No. 9) and the Netherlands (No. 10) each gained one spot;

* Germany moved up one place to 14.
TOP COUNTRIES RANKED BY PER CAPITA SALES OF LICENSED MERCHANDISE, 2015

                              PER     RETAIL
                           CAPITA    SALES IN
RANK   COUNTRY              SALES    MILLIONS

 1     U.S.               $293.12    $93,826
 2     Canada             $264.31     $9,449
 3     Iceland            $118.39        $39
 4     U.K.               $112.58     $7,329
 5     Macau              $108.92        $64
 6     France              $99.77     $6,425
 7     Australia           $84.65     $2,029
 8     Japan               $80.23    $10,155
 9     Denmark             $77.47       $436
10     Netherlands         $77.41     $1,316
11     Belgium             $76.58       $857
12     Sweden              $76.45       $753
13     Italy               $73.05     $4,368
14     Germany             $66.53     $5,368
15     New Zealand         $61.62       $279
16     Austria             $57.93       $495
17     Finland             $57.42       $316
18     Norway              $54.88       $286
19     Switzerland         $54.85       $452
20     Hong Kong           $42.82       $301
21     Spain               $36.40     $1,679
22     Luxembourg          $35.27        $20
23     Ireland/Eire        $31.14       $146
24     Portugal            $27.44       $284
25     Taiwan              $22.69       $533
26     Greece              $21.23       $232
27     Qatar               $17.90        $40
28     Singapore           $16.60        $93
29     Mexico              $11.51     $1,462
30     Chile               $10.75       $193
31     Brazil              $10.26     $2,133
32     South Africa         $9.29       $506
33     South Korea          $8.36       $422
34     Turkey               $6.62       $521
35     Saudi Arabia         $6.40       $202
36     Czech Republic       $5.88        $62
37     Hungary              $5.68        $56
38     UAE                  $5.46        $50
39     China (mainland)     $4.57     $6,295
40     Argentina            $3.64       $158
41     Poland               $3.19       $123
42     Philippines          $2.12        $82
43     Malaysia             $2.11        $64
44     Russia               $1.58       $226
45     India                $0.57       $741
46     Thailand             $0.32        $22
47     Indonesia            $0.24        $62
48     Egypt                $0.19        $17
49     Vietnam              $0.13        $12

Note: Numbers may not add up exactly due to rounding.

SOURCE: The Licensing Letter
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Title Annotation:WORLD OF LICENSING
Publication:Licensing Letter
Date:Sep 1, 2016
Words:534
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