Two products extend Hawaiian Tropic line.
SHELTON, Conn. -- Hawaiian Tropic has been creating sun care products since 1969 using the most sensuous, high-quality ingredients that transport consumers to the tropics, the company says. This year, the brand has upped its game for total-body sun care by releasing Hawaiian Tropic Antioxidant Plus and new Silk Hydration Weightless After Sun. Together, the products provide benefits for during and after sun exposure, while leaving skin feeling nourished.
Antioxidant Plus gives skin a boost by infusing green tea extract in addition to broad spectrum protection, available in SPF 30 and SPF 50. The sunscreen lotion works to form an antioxidant layer on the skin, protecting against free radicals such as environmental pollutants.
To keep the self-care going after the sun goes down, Silk Hydration Weightless After Sun combines hydrating ribbons infused with aloe to help preserve the user's tan and provide 24-hours of moisturization.
"At Hawaiian Tropic, we believe sun care is skin care, and with our latest launches we're taking our trusted protection up a notch," remarks Elizabeth Gioia, brand manager for Hawaiian Tropic at Edgewell Personal Care. "We've created a product that protects from the sun and free radicals, all with the scent you know and love. "
Hawaiian Tropic Antioxidant Plus is formulated with green tea extract to form an antioxidant layer on the skin. "The new product, available in SPF 30 and SPF 50, helps prevent long-term skin damage and premature aging from the sun. The lightweight formula leaves skin feeling refreshed and pampered, never greasy. Infused with mango, guava, papaya, and passionfruit --it provides indulgent protection that instantly transports users to the tropics," she explained.
Hawaiian Tropic Silk Hydration Weightless After Sun features the Silk Hydration Weightless line's signature hydrating ribbons of moisturizing lotion and aloe to nourish skin and protect a tan. "The new product provides 24-hour moisturization for skin after a relaxing day in the sun with a coconut papaya scent. The ultra-light texture feels as if it's barely on, and it is nonsticky and nongreasy," Gioia says.
Both products are available now in mass, grocery and drug store retailers nationwide and online.
Caption: Antioxidant Plus
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|Title Annotation:||PERSONAL CARE REPORT: SUN CARE|
|Publication:||Chain Drug Review|
|Date:||Jul 9, 2018|
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