Two bosses become labourers for charity.
Two senior figures from Persimmon Homes North East took part in a national fundraising initiative in aid of Marie Curie Cancer care.
Regional managing director David Jenkinson and construction manager Christopher Curry decided to go back to the roots of the company by leaving their office at Newcastle Great Park and becoming construction labourers for the day.
The Back to the Floor campaign is sponsored by Persimmon Homes and is based on the popular BBC programme Back to the Floor.
As part of the day, senior management are sponsored by colleagues, customers and suppliers to try a different job for the day as part of fundraising for the Great Daffodil Appeal 2006.
Mr Jenkinson said: "The job of a labourer requires both stamina and strength and taking part in the job swap for Marie Curie provided an excellent opportunity to get a first hand look at how each construction site is run on a day to day to basis.
"It's certainly been an eye opener and something I would recommend to anyone in a similar position." Mr Curry said: "I started out as an apprentice joiner 14 years ago with Persimmon Homes and have since worked my way up the ladder to become construction manager.
"Going back to the floor for the day offered an excellent opportunity for me to understand any difficulties that are inherent in the job of a labourer on the many different Persimmon Homes sites across the region. Regaining that understanding after so many years managing the construction side of the business is invaluable and a worthwhile tool in helping to ensure staff remain happy and the high build quality of our properties continues."
For further information on the Back to the Floor campaign and how to get involved contact: 08456 013 107.