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Two Firms Introduce MultiMediaCards With Groundbreaking Capacities; ATP Electronics is first with 512 Mbyte Card; Power Digital Card -- PDC -- releases first 128 Mbyte Reduced Size Card.

Business Editors/High-Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--July 31, 2003

Two companies this month announced they each now offer MultiMediaCards (MMCs) with unprecedented storage capabilities, according to Andy Prophet, executive director of the MultiMediaCard Association (MMCA), the trade group that promotes the small, removable storage cards designed for mobile phones and digital imaging.

On July 7th, Power Digital Card Co. Ltd. (PDC) of Taiwan announced it was offering the first 128 Mbyte Reduced Size MultiMediaCard (RS-MMC) to provide mobile phone manufacturers and other electronic developers an expanded memory device allowing richer multimedia applications on ever-more compact products.

With the technical support of Samsung Electronics, the global leader in NAND flash memory, mass production of the 128 Mbyte RS-MC is expected in Q3 of 2003. Release of a 256 Mbyte RS-MMC and 512 Mbyte standard MMC is planned for Q4 of this year.

The Reduced Size MMC (RS-MMC) is approximately half the size of the standard card, and with an extender it is backward compatible with any device using the standard MMC. A low voltage card (dual 1.8V/3.3V) is expected by the end of the year.

On the same day, PDC announced that it is the first Taiwanese vendor whose cards have been granted use of the MultiMediaCard compliance logo. This follows an extensive testing protocol, which assures that cards are compliant with the MMCA system specification, thereby assuring consumers the cards follow the industry standard. Three vendors are now permitted use of the compliance logo: PDC, Renesas Technology (formed from the merger of Mitsubishi Semiconductor and Hitachi Semiconductor) and SanDisk, with many others to follow.

On July 16th, ATP Electronics Inc. of Sunnyvale, Calif., introduced the world's first 512 Mbyte MultiMediaCard. These devices quadruple current capacities, allowing consumers to store up to 15 hours of digitally compressed music, more than 160 minutes of MPTG-4 compressed video, or more than 500 high-resolution digital images. The new cards can also be used in most portable devices that have a Secure Digital (SD) slot.

The exploding demand for removable flash storage cards is driven by the newest generation of mobile cell phones which are differentiated by exciting multimedia capabilities, including built-in cameras, MP3 players and Internet messaging.

According to Kent Eisenberg, product marketing manager at ATP, "We're very happy to announce the world's first 512 Mbyte cards. MultiMediaCards offer a much more attractive price point than SD cards since there are no licensing fees. In addition, MMCs were developed for all the leading open systems platforms, making it an open standard available to any company who wants to improve upon it or develop products around it."

"We're delighted to hear of these announcements," said Prophet. "Because of technical breakthroughs like these from ATP and PDC, the MultiMediaCard standard is gaining traction in our key markets including multi-function cell phones, digital cameras and audio players. We expect to see an abundance of new features and densities coming in the months ahead as the standard gets more and more design wins."

The complete announcement from each company is located at the MMCA's website:

About MultiMediaCards

MultiMediaCards are the world's smallest (24mm x 32 or 18mm x 1.4 mm) removable solid-state memory cards, designed especially for mobile phones and digital imaging, among other applications. These convenient, reliable, rugged and lightweight standardized data carriers store up to 516 Mbytes, or approximately 320,000 book pages or 15 hours of digitally compressed music. MultiMediaCards use ROM technology for read-only applications and flash technology for read/write applications. The cards are fast for excellent system performance; energy efficient for prolonged battery life in portable products; and cost-efficient for use in systems sold at consumer price points. They also have an easy-to-install serial interface.

About The MMCA (MultiMediaCard Association --

The MMCA is the open standard memory card organization, promoting worldwide adoption of a postage-stamp size, removable storage card designed especially for mobile phones and digital imaging. Founded in 1998 with 14 companies, the MMCA has grown rapidly and now has over 100 members worldwide, representing all branches of mobile electronic applications, including semiconductor suppliers, software vendors and manufacturers of low power devices for storing and retrieving digital information.

The MMCA developed and regulates open industry standards that define all types of MultiMediaCards, ensuring full interoperability. The organization charges no royalties for using the membership-driven standard, except a license fee which is included in the membership dues. Specification are easily available from the organization's website. MultiMediaCards are becoming the industry standard for compact removable storage media across multiple host platforms and markets, including cell phones, digital cameras PDAs, MP-3 music players, portable video games, GSM and laptop computers. MMCA headquarters are located at PO Box 2012, Cupertino, CA 95015-2012. More information is at

MultiMediaCard is a trademark of MultiMediaCard Association (MMCA). MMC is a trademark of Infineon Technologies.

Company/product names mentioned may be trademarks or registered trademarks of their respective holders and are used for identification purpose only.

Editors Note: It is now acceptable to use MMC as an acronym for MultiMediaCards, when used as an adjective to describe a noun, such as MMC devices.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 31, 2003
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