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Twentysomething exec urges fellow women to acquire financial acumen.

DON'T be afraid, especially of numbers.

So a 25-year-old financial executive recommends.

'Finance doesn't have to be as daunting as it seems,' Karen Roa, the first-ever female president of First Metro Asset Management Inc. (Fami), said. 'Women can do it-and excel in it, too.'

Roa, an expert in the field of finance, has a career that spans both domestic and international banking operations. She has a wealth of experience that fuels her financial skills. She has worked with some of the most renowned global companies in banking and asset management, such as Chase Manhattan Bank, SunGard Asia Pacific, trust banking groups of Philam Bank, and Citibank NA. She also served as president and CEO of Philam Asset Management Inc.

Roa was also a lecturer at the country's top universities, teaching business courses on strategy, investment management, and financial services.

During a forum organized by Fami, Roa said that part of self-determination is mastering the art of handling money.

One of the highlights of the forum was the online Financial Intelligence Quotient (FQ) Test, which determines the participants' standing in terms of FQ.

According to another woman and resource person on money and family, Rose Fres Fausto, 'In order to have a high FQ, women must first understand their relationship with money.'

She added that those who didn't fare well in the test need not worry because their FQ scores are not cast in stone.

'They can be improved by tweaking some of their money habits and unleashing the female characteristics that are actually good for investing, allowing them to go beyond saving,' Fausto added.

The best part about a healthy FQ is that its concepts can be learned and, in turn, shared with the family.

Fausto added that 'women are large influencers in their community.'

'So a woman with high FQ can be a driver in raising children with smarter money sense, build a career and investment life that is fruitful and lucrative, and even lead a household and home that is sufficient and stable. Again, with fortified FQ-women have proven once again that they're on top of their game.'

Besides the women-centric learning in finance and investment, the attendees also received a free investment in First Metro Consumer Fund.

'This is our way of thanking the women who attended our workshop. The First Metro Consumer Fund is invested in industries that benefit from the Philippine family consumption and expenditure pattern,' Roa said. 'These are industries supported by women and mothers in our country. This is a great way to start their investment journey.'

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Publication:Business Mirror (Makati City, Philippines)
Date:Apr 28, 2019
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