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Tweeter Brings the "Ultimate Consumer Electronics Shopping Experience" to Houston, Texas and Wilmington, Delaware.

Premier specialty consumer electronics retailer continues the evolution of its service and installation-focused business model with two new CE Playground stores

CANTON, Mass. -- As the holiday shopping season kicks into high gear, Tweeter Home Entertainment Group continues to take its customers on an educational journey of discovery through the dynamic and exciting world of consumer electronics, with the opening of its fourth and fifth "Consumer Electronics (CE) Playground" concept stores in Houston, TX and Wilmington, DE. The new stores represent Tweeter's efforts to replicate and roll-out the Company's new CE Playground stores throughout the country, providing more and more people with the ultimate consumer electronics shopping experience.

Since their respective openings, Tweeter's new CE Playground stores have outperformed the Company's traditional shops in margin, sales and in-home installations in their respective markets. The stores have given Tweeter a unique model to live along side the traditional grab-and-go box retailers.

"We are very encouraged by the early success of our CE Playground stores," said Tweeter President and CEO Joe McGuire. "Our new business model is clearly resonating with consumers as we have provided an alternative to shopping for home and mobile entertainment products at the historically sterile big box retailers. In addition to providing unique and compelling product assortments and competitive pricing, our CE Playground stores bring the latest consumer electronics technologies to life for our customers, demonstrating for them what is now possible where they work and where they play."

From the latest in audio and video technology - including the new iPod models, Zune and the Polk I-Sonic(TM), to interactive displays featuring the Sonos[R] Digital Music System, Blu-ray and HD DVD players, to Universal and car starter remotes, there is something for everyone.

Like its three predecessors, Tweeter's new Houston and Wilmington stores dazzle the senses and stoke the imagination of not just the most die-hard electronics consumer, but anyone in the market for a new TV or thinking about adding a sound system to their existing TV. People looking to integrate the latest CE technology throughout multiple rooms in their home will be simply amazed by the plethora of possibilities now available to them. The store's unique selling spaces create a consistent "customer journey" that makes shopping for home and mobile entertainment easier and more enjoyable for customers, from the moment they walk into the store.

The customer journey begins with a greeting at the concierge service desk. Replicating the service models seen in five-star hotels, the concierge desk offers trained professionals that ensure the customer is completely satisfied throughout their entire visit to the store. Whether their desire is to browse around at their leisure or accompany a staff member on a guided tour through the store's interactive showrooms, customers are given the opportunity to ask questions and field ideas to best determine the right entertainment solution for them.

The new CE Playground stores showcase whole-home control and automation through sleek and sophisticated notional spaces specifically designed to replicate the rooms throughout a customer's home. A fully-integrated family room, bedroom, bathroom, kitchen, sports bar and patio space are all decked out with the most cutting-edge video/audio gear and controlled by one master remote control. From innovative technologies such as Vision Art that converts a beautiful painting into a plasma TV, from audio/video to lighting and climate control, customers are given the ability to see how an entire home can be controlled from one, centralized location at the touch of a button.

The notional spaces are as much a partner in the early success of Tweeter's CE Playground stores as the new selling processes and technologies expressed inside the spaces. They serve as outstanding complements to Tweeter's second-to-none sales associates as unique, compelling, warm and inviting spaces that really talk to the Company's efforts to express what's possible inside a customer's home.

"We have created an authentic, comfortable place to shop for home entertainment technologies," said Paul Ryan, Tweeter's director of store design and category management. "Notional spaces which demonstrate how the latest CE products integrate into people's lives, cues them to the design possibilities in their own homes and builds confidence in Tweeter's installation capabilities - in addition to our strong product knowledge."

In addition to the notional spaces, customers will also be blown away by the store's gigantic wall of flat-panel TVs, including the latest plasma and LCD displays from Panasonic, Pioneer, Samsung, Sony and Toshiba. The wall's distinctive set-up allows customers to stand and compare the TVs side-by-side, with little effort.

Across from the TV wall is the "On-the-Go" area, which highlights the latest innovations in hand-held and portable devices, as well as mobile installation and integration. At designated technology pods, customers can enjoy a hands-on experience with new technologies, including HD Radio, wireless radios and home audio integration systems.

For people interested in "tricking out" their cars, a mobile installation bay with onsite experts is available to customers to provide immediate install services for all of their mobile needs. Customers are offered three different in-car models of mobile installation capabilities that demonstrate the possibilities of audio, video and digital integration inside their vehicle.

At the back of the store, customers will come across The Big Screen Adventure, an exhilarating home theater experience that offers people the opportunity to sit in D-BOX([R]) Quest([TM]) motion simulator seating, while viewing their favorite movies on a Sony projector with an enormous 120" Stewart screen.

For customers who simply want to explore the possibilities for adding a sound system to their existing TV, the store's Sight and Sound Room features single speaker solutions that are set up and ready to demonstrate. From on-wall, low-profile speaker systems that can be added to complement the low-profile look of a flat panel TV, to in-ceiling and in-wall speakers for people who want great sound but prefer their speakers to be placed out of sight, Tweeter caters to its customer's needs and provides lasting solutions.

In addition to the store's large interactive design center - which gives customers a comfortable place to sit down, design and experiment with different solution sets that fit their needs - Tweeter continues to expand upon its training platform to provide the store staff with more information and tools, fostering a broader depth of quality customer experience, technology education and installation services to the consumer.

"Whether people are just looking for holiday gifts or are planning to outfit their car or home with the latest CE products and technology, we encourage them to come in and visit with us at Tweeter," added McGuire. "We guarantee that they will have the ultimate consumer electronics shopping experience as well as the opportunity to take home more than a box."

Tweeter's new CE Playground stores are located at 5310 Kirby Drive in Houston, Texas and 5333 Concord Pike in Wilmington, Delaware. The stores were designed and brought to life by the Tweeter Design Team.

Please Note:

A press event to introduce the new Wilmington, DE store will be held at the store on

Wednesday, November 29, 2006 at 11:00 AM.

A press event to introduce the new Houston, Texas store will be held at the store on

Wednesday, December 13, 2006 at 11:00 AM.

If you are interested in attending either event, please call or e-mail Jeff Duhamel at 781-830-3495 or for details.

About Tweeter

Tweeter Home Entertainment Group, Inc. (NASDAQ: TWTR) was founded in 1972 by current Chairman Sandy Bloomberg. Based in Canton, Massachusetts, the company is a national specialty consumer electronics retailer providing home and mobile entertainment solutions. The company's fiscal 2005 revenues were $795 million. Tweeter has been named a "Consumer Electronics Retailer of the Year" by Audio-Video International every year since 1979. Tweeter Home Entertainment Group, Inc. now operates 153 stores under the Tweeter, hiFi buys, Sound Advice and Showcase Home Entertainment names in the New England, Las Vegas, Texas, Southern California, Mid-Atlantic, Chicago, Southeast, Florida and Phoenix markets. The company employs more than 3,200 associates. Further information on the Tweeter Home Entertainment Group can be found on the company's web sites at and
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Publication:Business Wire
Date:Nov 22, 2006
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