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Tsingtao celebrates "Year of the Rooster." (Tsingtao beer and chef Martin Yan to create recipes for the Chinese New Year)

The Chinese lunar calendar is the longest chronological record in history, dating from 2637 when the Emperor Huang Ti introduced the first cycle of this zodiac in the 61st year of his reign. A complete cycle takes 60 years and is made up of five cycles of 12 years each.

According to legend, Buddha summoned all the animals to come to him before he departed from earth, but because only 12 came to bid him farewell, he rewarded them by naming a year after each in the order they arrived. The tenth animal was the rooster.

January 23, 1993 marks the beginning of the Chinese New Year, also known as the Year of Rooster. To commemorate the year, Tsingtao beer and the famous Chinese chef Martin Yan of PBS' "Yan Can Cook," have joined together to create several recipes for serving during the New Year.

According to a spokesperson for Monarch Import Co., Tsingtao's U.S. improper, consumers interested Chinese cuisine will have the opportunity to discover Yan's secrets for adding an Oriental touch to the Chinese New Year with recipes created for Tsingtao.

"Many Americans don't realize how important this holiday is to the Chinese community," said Barb Starr, product manager for Tsingtao. "But, considering the fact that the Chinese population is growing steadily in the United States, it only makes sense to honor their heritage and share their history with people all over the country."
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Publication:Modern Brewery Age
Date:Dec 28, 1992
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