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Triple crown hangs 10th with Coors Light.

The Hawaiian Triple Crown of Surfing and Coors Brewing Co. have joined forces for the third time as the brewer announced it has renewed its sponsorship of Hawaii's largest professional series of surfing contests held on Oahu's North Shore.

The official title of the event is now the 1992 Coors Light Triple Crown of Surfing.

"We're thrilled to have this title sponsor help celebrate our 10th anniversary," said Triple Crown president Fred Williamson.

The Triple Crown is made up of three individual professional contests run consecutively from November 17 through December 17. It includes the Wyland Galleries Hawaiian Pro, Marui Masters at Pipeline, and Hard Rock Cafe World Cup Surfing.

All three are sanctioned by the Association of Surfing Professionals (ASP) and are the largest ASP events in the U.S. this year.

"After two years of sponsoring the world's most prestigious series of surf contests, Coors Light has increased its support of the Triple Crown to umbrella title sponsorship," commented Bob McBride, Coors Light brand director. "In doing so, we wish to demonstrate our commitment to promote active, healthy lifestyle sports.

"We are particularly pleased to sponsor the only ASP World Tour events on American soil and know the North Shore of Oahu will continue to provide a dramatic setting for the 1992 competitions," McBride added.
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Title Annotation:Adolph Coors Co.
Publication:Modern Brewery Age
Date:Dec 28, 1992
Words:217
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