TripAdvisor closes purchase of Viator.
M2 EQUITYBITES-August 11, 2014-TripAdvisor closes purchase of Viator
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11 August 2014 - US online travel research firm TripAdvisor Inc (NASDAQ:TRIP) announced today the completion of its deal to acquire local research and booking resources website Viator Inc.
With this move, TripAdvisor will be able to expand in the attractions and activities segment through the deployment of Viator's network, commented TripAdvisor president and chief executive Stephen Kaufer.
Viator's network includes over 20,000 bookable tours and attractions, as well as over 600,000 photos, reviews and videos from travellers. Viator's network offers booking in ten languages, in ten currencies and online in advance or in destination through the firm's app, the buyer added.
The purchase agreement was announced late in July, when TripAdvisor said it would pay about USD200m (EUR149m) in cash for Viator.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Aug 11, 2014|
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