Tricks of the trade the PR Marketing Advisory Council helps the Chamber communicate.
Matt Friedman, Partner. Tanner Fredman, is the chair of the PR/Marketing Advisory Council
2006-2007 PR Marketing Advisory Council Impact At-a-Glance
The newly redesigned Detroiter quickly became popular with members as a way to spread the word about their company via the numerous editorial and advertising opportunities inside. For the first time ever, the Detroiter debuted as the "Official Mackinac Policy Conference Publicator," won accolades from attendees on content and design and was ever featured on the WXYZ's "Sunday Spotlight On the News Show" with Chuck Stokes.
This fall the new Detroiter Online section of the Chamber's Website will launch, offering members a place where they can interact, share expertise and have a unique membership experience daily. Look also for the E-Detroiter Weekly newsletter that will provide members everything they need to know about doing business in the region.
In January 2007 the Champer launched the Membership Maximizer program. Held quarterly at Andiamo's locations throughout the region, the event provides new and seasoned members an opportunity to learn how to make the most of their membership and see a return on their investment.
Members have enjoyed hearing anecdotal examples from other members on the panels at the events.
The next event is scheduled for Monday, September 24 at Andiamo's in Bloomfield Township from 5.30-7.30 p. m. To register, visit: www.detroitchamber.com/events.
Chamber Champion Advertising Campaign
From March 30 to June 7. the Chamber ran an eight-week advertising campaign featuring rest monials of our members on Champer events, product savings, committee involvement, business referrals, publications, networking opportunities and policy and political advocacy efforts. Many members volunteered to tell us their story. and six member businesses were chosen to appear in a major media campaign that provided a combined value of $50,000 worth of exposure through onrt and radio advertising. This campaign not only gave exposure to the members who participated, but it also helped the Chamber tell the region at large the benefits of being a member for your business to be considered as a Chamber Champian, go to www.detroitchamber.com and click on Chamber Champions.
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|Title Annotation:||Member Communication|
|Author:||By Matt Friedman|
|Date:||Sep 1, 2007|
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