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Trends and Innovations in Marketing Information Systems.


Trends and Innovations in Marketing Information Systems

Edited by Theodosios Tsiakis

Business Science Reference


454 pages



Advances in Marketing, Customer Relationship Management, and E-Services


Tsiakis collects eighteen contributions from a group of academics and experts in the field of marketing regarding current trends and innovations in information technology systems marketing. The text is organized in three parts and covers artificial intelligence, brand communication tools, web 2.0 technologies, social networking, corporate social responsibility, business management, buyer-supplier relationships, the strategic use of IT/IS and technologies for marketing, and a wide variety of other related subjects. Theodosios Tsiakis is a faculty member of the Alexander Technological Institute of Thessaloniki, Greece. ([umlaut] Ringgold, Inc., Portland, OR)

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Title Annotation:Advances in Marketing, Customer Relationship Management, and E-Services
Article Type:Book review
Date:Jan 1, 2016
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