Travel News - Food Asia / Pacific.
Cathay Pacific Cathay Pacific and Klout Announce Exclusive Partnership and Invite Online Influencers to Visit AirlineOs Lounge at SFO. This summer, Cathay Pacific Airways invites Klout users to experience the airlineOs First and Business Class lounge at the San Francisco International Airport. Klout, the standard for influence, analyzes engagement across social networks to help users understand and unlock their influence. With KloutOs brand new mobile application, all San Francisco travelers passing through the OAO boarding area at SFOOs international terminal simply need to show their score to the lounge receptionist using their Klout for iPhone app to enjoy the amenities and food offered at the lounge. Modeled after its flagship lounges at the Hong Kong International Airport, the luxurious lounge inSan Francisco is Cathay PacificOs only branded lounge in the US. It boasts a comfortable seating area, an I.T. zone featuring seven workstations as well as three shower suites. Visitors to the lounge can also enjoy the airlineOs signature noodle bar service, serving up a tantalizing bowl of hot wonton noodle soup or dan dan mien. OAt Cathay Pacific, we pride ourselves in providing exceptional products and services on the ground and in the air,O says Dennis Owen, the airlineOs vp of marketing, Americas. OBy partnering with Klout, we have the opportunity to invite travelers who typically may not fly with us to experience our ground products and services, in hopes that they may one day choose to visit us again.O OWe recently unveiled Klout for iPhone to give our users instant access to their influence wherever they go. Getting a pass into one of the most luxurious first class lounges in the world is a great example of how they can benefit from that,O said Matt Thomson, vp of business development and platform for Klout. OCathay Pacific is the first partner to make a major offer like this to our mobile users. ItOs great to work with a brand that has the foresight to understand the power of online influence.O The promotion starts today and runs through July. The lounge is located on the 4th level of SFOOs international terminal at boarding area OAO right after the TSA security check-point. Travelers already holding a boarding pass simply need to pass the TSA security check-point, walk to the lounge and show the lounge receptionist their Klout for iPhone app with a score of 40 or higher to gain exclusive access. The lounge is open 4 hours prior to Cathay PacificOs flight departure, between the hours of 9am [ETH] 1pm and 9pm [ETH] 1am. The Klout for iPhone app can be downloaded from iTunes at http://itunes.apple.com/us/app/klout-for-iphone/id517089691?ls=1&mt=8. More details on the lounge can be viewed on the airlineOs YouTube channel at youtube.com/cathaypacific. May 9, 2012
Expedia Expedia Releases 2012 Flip Flop Report. Study examines beachgoer behavior and preferences across five continents. Expedia.com released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America, Europe, Asia and Australia. Harris Interactive, on behalf of Expedia.com, conducted the online study among 8,599 adults in 21 countries. Among other findings, Expedia's Flip Flop Report revealed that the beach is by far the favorite destination for the majority of the world's travelers. The average beach holiday is just about one week in length, at 7.7 days. Combined with results from Expedia's Vacation Deprivation[umlaut] study(1), we can see in the US that Americans spend a full 40% of their allotted vacation days at the beach. In fact, when Americans were asked to choose between spending time at the beach and spending time with family, the beach won handily. Full details on the 2012 Flip Flop Report can be found here: www.expedia.com/flipflop. A summary of the Flip Flop Report's findings can also be found on pages 2 and 3 of this press release. Expedia[umlaut] has responded to the findings in the 2012 Flip Flop Report by crafting one of the largest Summer Sales in the company's history. The 2012 Summer Sale began on May 15 and runs through August 31. Participating customers can realize savings that grow in accordance with their planned vacation. Customers that stay 1 to 4 nights can save up to 35% off at more than 12,000 hotels and resorts worldwide. Expedia also recently conducted a survey(2) of American travelers; it found that a full 41% of Americans -- and nearly 1 in 2 men (49%) -- have driven across the United States at one point, while 25% of men and 33% of women have "not done so but always wanted to." As such, Expedia has structured its Summer Sale to help more Americans experience the open road. For every $150 spent on select Summer Sale hotels this summer, consumers will earn a $25 gas card. For every $250 spent on those hotels, the gas card doubles in value to $50. Should a traveler spend $450 at one of the participating Summer Sale hotels, Expedia will give that traveler a $100 gas card. Summer travelers aren't just stopping at saving on flights and hotels. There are more ways than ever to save on car rentals. In fact, some travelers found booking their hotel and car rental together yields a savings so great they offset the cost of the car, making it feel like a "free" car rental. Additional details on Expedia's 2012 Summer Sale, including a first-of-its-kind Expedia Beachgoer App, where travel bloggers have recommended their own favorite summer destinations, are featured on page 3 and 4 of this press release. They can also be found here: www.expedia.com/summersale. "Beach vacations are such an important part of how Americans travel. We've just completed our first annual Flip Flop Report which digs deep into what people like about beach travel. Not surprisingly, what they like when they're planning a trip is saving money, so we're launching the biggest Summer Sale in Expedia's history," said Joe Megibow, vice president and general manager, Expedia.com. "The report also shows that, once people are actually on vacation, they find a wide variety of ways to have their own kind of fun, whether that's sports in the sand, surfing in the waves or whatever kind of sunbathing they prefer." Flip Flop Report Findings Despite the carefree nature of a sun-drenched week at the beach, beachgoers worldwide remain cost-conscious. In the US, the most important factor for 78% of beachgoers is the total trip price. The beach itself matters too -- total vacation price and beach quality are the #1 and #2 criteria for travelers in 14 of the 21 countries surveyed -- but the cost of the visit is the top consideration. The study also found: The Popularity of the Beach is Unsurpassed More than half (52%) of respondents plan to holiday at the beach in the next 12 months, compared to 45% who said they took a beach vacation the year prior. And while the average stay for a beach vacation is 7.7 days, this is less true of Koreans, Japanese and Singaporeans, who seem more likely to prefer beach weekends to extended stays. Additionally: Argentineans are the most sun-soaked, spending an average of 11 days at a time, while Koreans spent a mere 3.2 days per trip. Americans are creatures of habit: one of the least important criteria for Americans when selecting a beach location is the desire to find a new location. For Indians, new locations were among the highest priority. For Most Beachgoers, the Most Popular Activity is No Activity At All Relaxing and sunbathing were among the top two activities for beachgoers across all five continents. The Irish, at 75%, were the most likely to relax, while Mexicans (79%) seem to be happiest with lying in the sun. Brazilians (40%) were likeliest to exercise on the beach; when doing so, they may well stumble over the Japanese, who were 14 times likelier to relax (28%) than exercise (2%). Additionally: Koreans, at 49%, were likeliest to "eat raw food" on the beach. Koreans are unlikely to draw envious stares from Norwegians, who at 1% showed the most aversion to the practice. New Zealanders (36%) and Australians (35%) were most likely to fish at the beach. Canadians were likeliest to strap on a snorkel (34%). 82% of Germans spend beach time swimming. Only 28% of the Japanese do the same. Germans are Likeliest to Sunbathe Nude Germans displayed the most permissive attitudes towards nude sunbathing. A full 15% of German respondents indicated that they sunbathed naked. Indians and Spaniards (8%) were the second-likeliest to shed their clothing, while the French (5% clothing-free) were more aligned with Americans (2%), the British (2%) and the Japanese (1%). Perhaps unsurprisingly, Germans seem to be the most popular beachgoers: when asked if they'd spent beach days with strangers, the Germans (23%) and Brazilians (19%) were likeliest to say they had. Additionally: Indians (22%), Canadians (20%), Mexicans (19%), Italians (18%) and the Irish (18%) were likeliest to have participated in "beach bar games." 31% of Singaporeans had spent beach time at the spa, versus 3% of the Japanese and 5% of the Dutch. Indian (39%), Mexican (34%), Brazilian (30%) and Argentinean (27%) beachgoers were most likely to dance on the beach. Beachgoers Have Never Gotten Over "Jaws" Expedia's Flip Flop Report revealed that beachgoers remain wary of sharks. Well under 100 shark bite incidents are reported worldwide each year,(3) making shark encounters extraordinarily rare. Yet the menace prevails: 50% of travelers consider the presence of sharks when deciding where to holiday, and a full 68% of beach vacationers admit to having been afraid to swim because of sharks. Additionally: Residents of Brazil (70%) and Singapore (67%) were the most attuned to sharks when planning their beach vacation. Only 3% of Italians always think of sharks before entering the water. New Tools for Planning the Perfect Summer Trip "The sheer scope of our Summer Sale is a great feature, but can also be a little problematic for some people. The question becomes, 'With more than 12,000 hotels on sale, where do our travelers even begin?'" said Joe Megibow. "We developed two useful ways to help them out. First, we automatically feature the most popular hotels based on where each traveler lives using crowd-sourced data and then, we've created a fun app to match the wealth of travel blogger insight to the individual needs of our travelers." When travelers visit the Summer Sale site, Expedia will present them with the very best hotel deals within their geographic vicinity, ideal for last-minute local getaways, or as deals to share with incoming friends and relatives. The Expedia Beachgoer App and Blogger Recommendation Tool This summer, Expedia has partnered with some of the world's most influential travel bloggers, as a way to help travelers book the perfect summer trip. To participate, consumers can use the Expedia Beachgoer Facebook app which prompts consumers to take a fun quiz to determine their Beach Travel profile. The profiles, like Zen Beach Mama and Rockin' Surfer Dude correspond to fifteen influential travel bloggers who have provided recommended destinations to match each profile. For example, a traveler whose profile is "Foodie" would be presented with blogger recommendations to visit cities such as Tokyo, or Bangkok, or New York City. "Adventure" travelers would see blogger recommendations to visit Ulaanbaatar, Mongolia, to hunt with eagles, or Reykjavic, Iceland, to experience dog sledding. Survey Methodology This survey was conducted online by Harris Interactive on behalf of Expedia.com from February 14 - March 21, 2012 among 8,599 adults, 18 and older, in the following countries: the United States (501), Canada (1,249), Mexico (400), Argentina (312), Brazil (308), United Kingdom (402), Germany (423), France (414), Italy (437), Spain (418), Norway (300), Sweden (300), Denmark (300), Ireland (300), Netherlands (300), Japan (429), India (438), South Korea (346), Singapore (321), Australia (400), and New Zealand (301). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact: email@example.com. May 7, 2012
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