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Travel Environment Watch - North America.

New York (AirGuide - Travel Environment Watch North America) May 27, 2012

Accenture Study: Consumer demand forces companies to go green. Consumer demand for green products is so high that some businesses are struggling to keep up, according to an Accenture study. Consumer expectations are driving sustainable business investments for more than 6 out of 10 companies, the study found, and are prompting businesses to take a longer-term approach to finding green-business solutions. May 24, 2012

CoolRoofs Environmentally friendly roofs can help urban areas get greener. Rooftops can be used to reduce the impact of pollution in urban areas, writes Tina Rosenberg. Methods have emerged to make roofs sustainable, such as installing plants, ponds or solar panels, or coating them with white paint. Green roofs have been included in New York City's move to invest $1.5 billion in green infrastructure, and white roofs are being encouraged in the city's "CoolRoofs" initiative, Rosenberg notes. May 25, 2012

Florida Ice & Farm Want sustainable success? Put some skin in the game. Companies that hope to foster eco-innovation should link top executives' compensation to their success at meeting key goals, says Florida Ice & Farm CEO Ramn Mendiola Snchez. Mendiola has tied two-thirds of his paycheck to a "triple bottom line" scorecard, helping to drive the company toward full waste, water and carbon neutrality. "By using incentives, we motivate our employees at every level to get creative and invent frugal and sustainable ways to deliver significantly more value to all our stakeholders," he explains. May 25, 2012

General Electric, General Motors, Nike, Patagonia Who has the best CSR reports?. General Electric, General Motors, Nike, Patagonia, Philips and SAP -- what do they have in common? Each has published CSR reports characterized by transparency, "arresting visuals" and "positive, proven results," according to this article. May 23, 2012

General Services Administration Lawmakers question federal use of updated LEED standards. LEED rules set to take effect in July include a focus on avoiding "chemicals of concern" -- prompting 56 House lawmakers to ask the General Services Administration to consider using other ratings systems. "We are deeply concerned that the LEED rating system is becoming a tool to punish chemical companies and plastics makers," the lawmakers wrote. The U.S. Green Building Council, which administers LEED, says that its guidelines take into account all parties, including manufacturers. May 23, 2012

Goldman Sachs Group Goldman Sachs to invest $40B in renewable-energy ventures. Goldman Sachs Group is planning to invest $40 billion in renewable-energy projects globally over the next 10 years. The bank expects demand for clean energy to rise amid increased overall demand for energy worldwide and efforts by countries such as China and Brazil to reduce greenhouse-gas emissions. May 24, 2012

Green Design Institute In-store vs. online: Which has the smaller footprint?. Online retailers such as Amazon have been working to reduce their carbon footprints by creating eco-friendly packaging and by packing more products onto trucks, and they may already be ahead of bricks-and-mortar retailers. The trip to the store accounts for about 65% of the greenhouse-gas emissions generated by a single product, according to Carnegie Mellon's Green Design Institute. May 23, 2012

Nike How Nike convinces its suppliers to go green. Nike is asking suppliers to embrace lean, green production methoHow Nike convinces its suppliers to go greends, says Hannah Jones, the company's vice president of sustainable business and innovation. Nike sets clear guidelines and makes it clear that failure to measure up will result in sanctions and even canceled contracts. "We have been ... rewiring the conversation with our suppliers in which we really explain to them that there are some new rules of engagement," Jones says. May 22, 2012

Oxford University Oxford scientists seek to settle Bigfoot mystery. A group of researchers at Oxford University is inviting anyone who claims to have genetic material from the ever-elusive ape-man known as the Yeti to send it in for analysis, in the hopes of determining once and for all whether the mythical creature really exists. Theories abound as to the true identity of the Yeti -- known in North America as Bigfoot or Sasquatch -- but a lack of testable evidence has kept researchers from proving or disproving its existence. However, according to Professor Bryan Sykes, "recent advances in the techniques of genetic analysis of organic remains provide a mechanism for genus and species identification that is unbiased, unambiguous and impervious to falsification." May 23, 2012

Pinterest How Whole Foods is making the most of Pinterest. Whole Foods Market is setting an example restaurants can follow in their quest to effectively market on Pinterest, writes Punch Mobile Marketing's Sara Petersen. "Whole Foods rarely promotes its products; instead it shows customers all the things they can do with the groceries they buy from its stores," she writes. May 25, 2012

Publix Publix touts paper and plastic bag savings. In its sustainability report, Publix said it has saved more than 2 billion paper and plastic bags since 2007 by encouraging customers to switch to reusable bags and training staff to put more items in each bag at checkout. May 23, 2012

Rocky Mountain Institute Expert: Military innovation can end U.S. reliance on fossil fuels. Military innovation and private enterprise can spur faster adoption of technologies that will help end the country's dependence on fossil fuels, according to Amory Lovins, an expert on energy policy at the Rocky Mountain Institute. The military's realization that "energy inefficiency was a major source of casualty and mission risk" is a key driver in the shift toward alternative sources of energy, Lovins noted. May 25, 2012

StormWind Why great IT training is all about keeping it lean. The best IT training approach is tightly focused, time-efficient and painless for staffers, according to Tom Graunke, founder of training firm StormWind. Graunke recommends a strict "need to know" approach of creating succinct, visually appealing training sessions that feature actual teachers instead of e-learning modules. May 25, 2012

SunRun Can SunRun sell solar panels by mocking green?. Home-solar company SunRun's advertising gently ribs the environmentally minded for their flax-seed munching, bike-riding ways. The firm aims to convince homeowners that solar can save them money regardless of whether they're dyed-in-the-wool environmentalists. "[T]he campaign is an implicit acknowledgment that combating climate change is an intrinsically hard sell," notes Joanna Foster. May 22, 2012

Sustainability Sustainability is the new normal, says Standard Bank exec. Sustainability and profitability are no longer opposing forces, says Karin Ireton, sustainability chief for South Africa's Standard Bank. While there's still some internal resistance to CSR, Standard Bank's strategy is increasingly based on the acceptance that turning a profit and doing social good can go hand in hand. "What we are building in the organization is a greater realization that there is a new 'business as usual,'" Ireton explains. May 21, 2012

The Campbell Soup How Campbell Soup educates its customers. The Campbell Soup Co. is working to educate consumers about the importance of healthy and environmentally sustainable eating, says global nutrition and health manager Trish Zecca. "[W]ith increasingly complex social and environmental crises facing our planet, our future efforts must focus on offering consumers additional choices ... that also meet expectations of convenience and affordability while minimizing our global footprint," Zecca writes. May 23, 2012

Topshop Topshop to launch "upcycled" clothing line. Topshop and green-fashion brand Reclaim To Wear are joining forces to offer an "upcycled" collection made from offcuts and other discarded fabrics. The move follows the launch of H&M's sustainable Glamour Conscious Collection and other publicity-generating eco-fashion initiatives such as film producer Livia Firth's Green Carpet Challenge. May 25, 2012

United Airlines, Boeing Midwest Aviation Group Forms to Promote Biofuel Development . A group made up of airlines and energy technology companies have formed the Midwest Aviation Sustainable Biofuels Initiative (MASBI), which is designed to advance aviation biofuel development in a 12-state region. United Airlines, Boeing, the Chicago Department of Aviation and the Clean Energy Trust announced the creation of the new group. The MASBI will evaluate the biofuel potential of the region. The MASBI Advisory Council includes the U.S. Department of Agriculture, U.S. Department of the Navy, other federal agencies, non-governmental organizations and academic institutions. "In just a few short years, aviation biofuels have developed from a hopeful vision of the future to an exciting reality of more than 1,500 passenger flights flown with advanced biofuels," said Jimmy Samartzis, managing director of Global Environmental Affairs and Sustainability for United. Agriculture remains an important part of the economy for many Midwestern states. The Midwest also offers excellent academic institutions. MASBI Steering Committee members view the region as critical for biofuel development. Airlines operating in the Midwest transport more than 234 million passengers and consume nearly three billion gallons of jet fuel annually. Organization stakeholders are developing a feasibility study and an action plan to advance the biofuels industry in the Midwest. "Initially, MASBI will evaluate Midwest feedstock options, commercialization requirements and opportunities, logistics and infrastructure needs, and regional policy measures," said James Rekoske, vice president and general manager for Renewable Energy and Chemicals at Honeywell's UOP. It will make recommendations based on the results of those findings. The U.S. aviation industry consumers more than 20 billion gallons of fuel each year. May 23, 2012

Western Wind Energy, Alterra Acquisitions show that wind power market is for buyers. Western Wind Energy and Alterra Power's recent acquisitions of several wind projects in no-cash deals indicate that prices are falling in the wind power market, writes Tom Konrad. Both companies acquired the projects at discount prices and will be paying for them in shares and royalties, Konrad notes. The deals show that even "without cash and at a discount, buyers can pick and choose wind farms they want to develop," Konrad adds. May 22, 2012 1544-3760

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Publication:Airguide Online
Date:May 28, 2012
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