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Transformative consumer research for personal and collective well-being.

9781848728523

Transformative consumer research for personal and collective well-being.

Ed. by David Glen Mick et al.

Routledge

2012

737 pages

$105.00

Hardcover

HF5415

The field of consumer research has done its job well in terms of providing a broad range of intelligence useful in making businesses more competitive and profitable as they feed the need of the populations of the world to consume. Unfortunately, the authors contend, it has not addressed the well-being of "consumers, families, communities, and their environments--has not had a positive impact on the quality of life. And, they say, circumstances today demand that consumer research focus strongly on well-being, circumstances such as the drastic effects of consumption on the natural environment and significant economic imbalances. In making their declaration in support of transformative consumer research, the authors offer discussion on how to design the needed labs and studies, economic and social issues, technology, health enhancement, consumer finance, and other risky behaviors and at-risk consumers. Editors Mick (marketing, U. of Virginia), Pettigrew (marketing, U. of Western Australia), Pechmann (marketing, U. of California at Irvine), Ozanne (marketing, U. of Virginia), and 68 co-authors contributed.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Apr 1, 2012
Words:194
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