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TrafficMac to Offer Its Trafficking Solution to DoubleClick TechSolutions Clients in Europe and the US.

NEW YORK, Nov. 9 /PRNewswire/ --

TrafficMac, LLC, the leading provider of outsourced ad trafficking, today announced an agreement with DoubleClick (Nasdaq: DCLK), the leading global Internet advertising solutions company. Under the terms of the agreement, DoubleClick will refer appropriate U.S. and Europe based clients to use TrafficMac for outsourced ad trafficking needs. The relationship will enable TrafficMac to offer its trafficking solution to DoubleClick TechSolutions DART (Dynamic Advertising Reporting and Targeting) and AdServer clients in Europe and the US.

"DoubleClick is the most influential player in the Ad Serving technology industry, and we couldn't be more pleased to be working with them. Our premier ad trafficking services are a great complement to the ad serving capabilities DoubleClick creates for its clients," said Lorne Brown, CEO of TrafficMac, LLC. "Our cost effective solution is ideal for companies trying to maximize revenue while benefiting from streamlined advertising operations."

TrafficMac's services facilitate Internet companies in significantly decreasing the cost of advertising operations. Furthermore, these services allow companies to do what they do best -- generate revenue.

"We selected TrafficMac because of its turnkey solution for trafficking ads," said David Rosenblatt, Senior Vice President of DoubleClick TechSolutions. "TrafficMac complements DoubleClick TechSolutions products in providing clients with an additional cost effective online advertising solution."

DoubleClick's DART for Publishers solution is now used by 1,060 customers. DoubleClick AdServer, a comprehensive and extensible ad management system for Web publishers who prefer to manage their ad systems in-house, is currently used by more than 370 clients worldwide. The fastest growing division at DoubleClick, TechSolutions' Internet advertising services and software are used by more than 1,840 customers worldwide and customer retention is 99%.

"We rely on DoubleClick and TrafficMac to be there when we need them with the fastest and most efficient delivery and turn-around times available," said Mark Desrochers, Director of Sales, " is known as one of the top sites on the web in terms of advertiser performance, and DoubleClick and TrafficMac were integral in gaining and maintaining that position on top. The result is happier advertisers, and therefore more sales!"

About DoubleClick TechSolutions

DoubleClick TechSolutions provides comprehensive service and software solutions for interactive marketing management, including DART for Advertisers, DART for Publishers, and AdServer. These solutions are finely tuned to the unique and rapidly evolving needs of each interactive marketing segment-advertisers, agencies, Web publishers and merchants.

About DoubleClick, Inc.

DoubleClick Inc. ( ) is the leading global provider of ad delivery technology with the largest Network of top Web sites worldwide. The company provides nearly 5,000 Web advertisers and over 3,200 publishers with ad sales, technology, data, email, wireless and promotions solutions to meet online marketing needs. DoubleClick products help advertisers and publishers build customer relationships through brand awareness and customer retention. DoubleClick Inc. has global headquarters in New York City and maintains over 40 offices around the world.

About TrafficMac, LLC

TrafficMac, LLC, is the leading provider of outsourced ad trafficking, offering clients a quick to market solution for their ad operations. TrafficMac's services enable companies to significantly decrease the cost of advertising operations while improving workflows and campaign execution in order to maximize advertising revenue. Having trained professionals with years of expertise on staff, TrafficMac is the only provider of Internet ad operations solutions equipped with the knowledge and expertise to handle any ad serving needs that clients require. A privately held company with offices in New York and London, TrafficMac was established in March of 2000.

For further information about TrafficMac and its full range of services offered, please visit or email to:

CONTACT: Lorne Brown, CEO of TrafficMac, LLC, 212-504-0282, fax, 212-504-0290, email,

This release was issued through -- Your Business Workshop. For more information, visit .
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Publication:PR Newswire
Geographic Code:1USA
Date:Nov 9, 2000
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