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Traffic accidents major public health problem.

London: Traffic accidents are a major public health problem and a leading cause of death and injury around the world.

Over 1.3 million people worldwide are killed on the roads each year, 90% of them in low-income countries such as Tajikistan. Passengers are twice as likely to die in a crash if they are not wearing a seat belt. But the use of seat belts in the Tajik capital, Dushanbe, is rare. Research carried out by the EBRD and its road safety partners revealed that fewer than one in eight drivers or passengers there actually wear them.

Striking video messages are now playing on Tajik television as part of the campaign, showing the fatal consequences of not wearing a seat belt even on short journeys and at low speeds. The campaign also stresses the benefits of eco-driving, rare amongst the city's commuters.

Through colourful video animations, it explains that more efficient driving not only leads to lower carbon emissions and accident rates but also decreases fuel consumption - protecting the environment and cutting costs for motorists.

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Publication:Daily the Pak Banker (Lahore, Pakistan)
Date:Feb 17, 2018
Words:176
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