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Traditional Pure Beef, Inc.

Traditional Pure Beef, Inc., a newly formed Nebraska company, has proposed building a $32-million meatpacking plant near Atlantic, Iowa, that would slaughter and process beef free of growth hormones and other additives, according to The Omaha World-Herald. The target market would be health-conscious consumers in the United States, Europe and Asia. The plant could begin processing up to 500 head of cattle a day within 18 months. About 200 people would be employed in the beginning, with more staff added as production increases. The plant proponents are banking on what they see as a growing market for natural beef.
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Publication:Food & Drink Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:Nov 15, 1999
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